Target Smart

Target Smart

By IQM

Target Smart is a data provider that specializes in political data and analytics, offering valuable insights and targeting options.

Data Integration

Target Smart is a data provider that specializes in political data and analytics, offering valuable insights and targeting options.

Data Integration

App Overview

The TargetSmart app in the IQM Marketplace is specifically designed to provide customers with access to valuable political data for their advertising and campaign management needs. TargetSmart is a trusted data provider specializing in political data and analytics, offering comprehensive voter information and targeting capabilities. With the TargetSmart app, customers within the DSP platform can leverage the power of political data to enhance their political advertising strategies. The app enables customers to access a vast database of voter profiles, including demographic information, political affiliation, voting history, and other relevant data points. This data-rich resource allows political advertisers to precisely target their campaigns and tailor their messaging to resonate with their intended audience. By integrating the TargetSmart app into the IQM Marketplace Marketplace, customers gain convenient access to TargetSmart's extensive political data resources. They can leverage this data to create customized voter segments, identify key voter profiles, and execute targeted advertising campaigns that align with specific political objectives. The TargetSmart app empowers customers to make data-driven decisions, optimize their political advertising efforts, and maximize their campaign's impact within the DSP platform. In summary, the TargetSmart app in the IQM Marketplace provides customers with access to comprehensive political data to enhance their political advertising and campaign management initiatives. By leveraging TargetSmart's robust voter database and targeting capabilities, customers can refine their audience targeting, deliver more personalized messages, and drive higher engagement with their political campaigns. The TargetSmart app enables customers to tap into the power of political data within the DSP platform, unlocking new opportunities for success in political advertising.

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Key Benefits

Granular Audience Insights

The Target Smart data app on IQM Marketplace empowers advertisers with granular audience insights. By accessing Target Smart's comprehensive data, advertisers gain deep visibility into voter behaviors, demographics, and preferences. This level of audience understanding enables advertisers to create highly targeted and personalized campaigns that resonate with their target audience. With Target Smart data, advertisers can make data-driven decisions to optimize their campaign strategies and maximize their reach.

Precise Targeting Capabilities

The Target Smart data app offers advertisers precise targeting capabilities. Advertisers can leverage Target Smart's extensive voter database to identify and reach specific segments of the population that align with their campaign objectives. Whether targeting by political affiliation, geographic location, or other demographic factors, advertisers can optimize their targeting strategies to engage with the right audience at the right time. The app's precise targeting capabilities help advertisers improve campaign efficiency and maximize their return on ad spend.

How Target Smart works with IQM?

Find your Audience

"By integrating TargetSmart with IQM Marketplace platform you can find and match Audiences for your campaigns. This allows you to precisely target your campaigns. The TargetSmart app on the IQM Marketplace platform then allows you to create Insights for your Audiences to know your target demographic."

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Target your Audience

You can Target your Audience with the TargetSmart app on the IQM Marketplace platform. You can then Visualize and Analyse it in a Insights, Audience, Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.

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Requirements

IQM Marketplace Account

App Relevance

Dashboard
Campaigns
Audiences
Bid Model
Reports

Verticals

Political

Integration Details

Features

Targeting
Reporting
Measurement
Attribution

Affecting IQM apps

Campaigns

Audiences

Contact

Email Address

support@iqm.com

Contact Number

1(212)476-5245

Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.

Pricing

This integration requires one of the following subscription plan.

Pay as you go

Pay as you go

Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

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Campaigns

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Target Smart

Audiences

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IQM Permissons

This app will require the following permissions on you account

IQM

Create, Edit

Create, Edit