"The Smaato app in the IQM Marketplace offers advertisers access to an ad exchange platform where they can bid on unique inventory from Smaato's extensive network of publishers. By installing this app, advertisers gain the opportunity to reach their target audience effectively and maximize the impact of their advertising campaigns. With the Smaato app, advertisers can leverage advanced targeting options to ensure their ads are delivered to the right users at the right time. They can choose from various ad formats, including display, video, and native ads, to create engaging and tailored experiences for their audience. By integrating the Smaato app into the IQM Marketplace DSP platform, advertisers can streamline their campaign management and optimization processes. They can monitor campaign performance, access real-time analytics and reporting tools, and make data-driven decisions to enhance their advertising strategies. Overall, the Smaato app in the IQM Marketplace empowers advertisers to tap into Smaato's inventory, leverage precise targeting capabilities, and utilize robust campaign management tools. This app enables advertisers to deliver impactful ad experiences, optimize their ad spend, and achieve their advertising objectives effectively."

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