Appsflyer

Appsflyer

By IQM

Appsflyer is a mobile attribution and marketing analytics platform that provides insights into user acquisition, engagement, and retention for mobile apps.

Utility
Feature

Appsflyer is a mobile attribution and marketing analytics platform that provides insights into user acquisition, engagement, and retention for mobile apps.

Utility
Feature

App Overview

The Appsflyer app in the IQM Marketplace aims to integrate the features and functionalities of the Appsflyer mobile attribution and marketing analytics platform with the IQM Marketplace DSP platform. This app enables users to seamlessly connect their Appsflyer account with IQM Marketplace, allowing them to leverage the powerful attribution and analytics capabilities of Appsflyer within the DSP platform. With the Appsflyer app, users can track and analyze the performance of their mobile app campaigns directly within the IQM Marketplace environment. They can access key metrics such as installs, in-app events, user engagement, and revenue, gaining valuable insights into the effectiveness and ROI of their advertising campaigns. Additionally, the Appsflyer app provides users with advanced attribution capabilities, enabling them to accurately attribute app installations and user actions to specific advertising sources and campaigns. This allows users to understand which marketing channels and campaigns are driving the best results and make data-driven decisions to optimize their ad spend and campaign strategies. Overall, the Appsflyer app in the IQM Marketplace empowers users to seamlessly utilize the comprehensive attribution and marketing analytics features of Appsflyer within the IQM Marketplace DSP platform. It streamlines the tracking and analysis of mobile app campaigns, providing users with valuable insights to optimize their advertising efforts and drive better campaign performance.

Appsflyer
Appsflyer

Key Benefits

Comprehensive Attribution and Measurement

The Appsflyer app in the IQM Marketplace provides users with comprehensive attribution and measurement capabilities for their mobile app campaigns. By integrating Appsflyer's robust attribution technology within the IQM Marketplace DSP platform, users can accurately track and attribute app installs and user actions to specific advertising sources and campaigns. This enables them to gain valuable insights into the performance of their campaigns, understand the effectiveness of their marketing efforts, and make data-driven decisions to optimize their campaigns for better results.

Advanced Marketing Analytics

With the Appsflyer app, users can leverage the advanced marketing analytics features of Appsflyer to gain deep insights into their mobile app campaigns within the IQM Marketplace DSP platform. The app offers a wide range of analytics metrics, including user acquisition, engagement, retention, revenue, and lifetime value. This allows users to analyze key performance indicators, identify trends, and uncover opportunities for optimization. By utilizing these advanced analytics capabilities, users can refine their targeting strategies, optimize their ad spend, and maximize the ROI of their mobile app campaigns.

Seamless Integration and Workflow Efficiency

The Appsflyer app seamlessly integrates the attribution and analytics functionalities of Appsflyer within the IQM Marketplace DSP platform, creating a seamless workflow for users. This eliminates the need for manual data transfers or switching between multiple platforms. Users can access their Appsflyer attribution and analytics data directly within the IQM Marketplace environment, making it convenient to analyze campaign performance, measure the impact of their marketing activities, and optimize their campaigns accordingly. This seamless integration enhances workflow efficiency and enables users to efficiently manage their mobile app campaigns within a unified platform.

How Appsflyer works with IQM?

Connect Your Account

By integrating Appsflyer with IQM Marketplace platform you can track conversions for your campaigns. This allows you to see the impact of the campaigns. The Appsflyer app on the IQM Marketplace platform then allows you to use converted Audience in your campaigns to target them with a new message.

Connect Your Account

Measure the performance

You can connect and consolidate conversions with the Appsflyer app on the IQM Marketplace platform. You can then Visualize and Analyse the conversions in a Insights, Audience, Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.

Measure the performance

Requirements

IQM Marketplace Account

Appsflyer Account

App Relevance

Dashboard
Campaigns
Conversions
Bid Model
Reports

Verticals

Political
Healthcare
Travel
Retail
B2B
BFSI

Integration Details

Features

Measurement
Attribution

Affecting IQM apps

Campaigns

Creatives

Reports

Dashboard

Bid Model

Conversions

Contact

Email Address

support@iqm.com

Contact Number

1(212)476-5245

Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.

Pricing

This integration requires one of the following subscription plan.

Standard

Everything is free on this app. Enjoy!

Free

Free

Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

IQMData FlowAppsflyer

Campaigns

Appsflyer

Appsflyer

Creatives

Appsflyer

Appsflyer

Reports

Appsflyer

Appsflyer

Dashboard

Appsflyer

Appsflyer

Bid Model

Appsflyer

Appsflyer

Conversion

Appsflyer

Appsflyer

IQM Permissons

This app will require the following permissions on you account

IQM

Create, Edit

View

Create, Edit

Create, Edit

Create, Edit

Create, Edit