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Is Ad Tech Ready for Its Own Roaring ’20s?
The ad tech industry stands at the crux of a number of transformative shifts right now and it will require a collaborative effort to channel them into a positive momentum. Read more from Verve Group’s Chief Business Officer Sameer Sondhi below.
Advertising Week 360
Nov 05, 2020
Marco Kloots of Platform161 shines a light on how the smart SaaS DSP survived the pandemic
Marco Kloots, CEO of Platform161 (which is part of Verve Group along with Applift), shares how the pandemic taught him to remain flexible and continue to innovate with a solution-oriented approach.
Startup Info
Oct 07, 2020
What Happens to Drive-to-Store Campaigns After Apple’s IDFA Update?
What does the future of drive-to-store advertising look like? Verve Group’s Chief Product Officer Ionut Ciobotaru discusses which approach delivers reliable ROI while respecting user privacy.
Street Fight
Oct 16, 2020
Apple’s privacy changes expected to spark wave of gaming and ad tech M&A
““It’s now about having an integrated tech stack in combination with first-party supply,” said Remco Westermann, CEO of German investment firm Media and Games Invest, whose portfolio includes ad tech assets including Verve, AppLift and PubNative.
Digiday
Sep 03, 2020
Apple’s ‘privacy’ changes undermine IAB’s best practices
Verve Group’s CPO Ionut Ciobotaru talks transparency vs privacy and how Apple’s decision to deprecate the IDFA conflicts with IAB-led initiatives striving for a more open and transparent digital advertising ecosystem.
VentureBeat
Sep 29, 2020
Media and Games Invest (MGI) releases its Half Year Report Q2 2020
Applift and Verve Group’s parent company, Media and Games Invest PLC, released it’s Half Year Report Q2 2020 showing an impressive +98% YoY revenue growth, 26% increase of EBITDA in the media segment, and 35% organic revenue growth in the gaming segment.
MGI
Aug 12, 2020
Media and Games Invest (MGI) acquires freenet digital GmbH
Applift and Verve Group’s parent company, Media and Games Invest PLC, acquired freenet digital GmbH. With this acquisition, MGI has strengthened its mobile games offering and expanded into the fastest-growing segment of the gaming industry.
MGI
Aug 28, 2020
How COVID lockdowns affected mobile programmatic advertising
COVID-19 lockdowns had a dramatic effect on ad impressions, eCPMs and ad spending. The gathered data from Applift, Verve and PubNative, all a part of Verve Group, are now published in the form of an infographic.
BusinessOfApps
July 22, 2020
Leading global mobile marketing service provider Applift, a part of Verve Group, launches in Poland
Applift and Verve Group announced the launch of operations in Poland with the appointment of Anastasia Liakh to the role of Senior Business Development Manager, as part of its wider international growth strategy.
NowyMarketing
Aug 03, 2020
Media and Games Invest, acquires programmatic advertising specialist Platform 161
Applift and Verve Group’s parent company, Media and Games Invest plc, acquires 100% of the shares of Platform 161 Holding BV including its subsidiaries. MGI expects the acquisition to generate additional revenues of at least EUR 10 million and an additional EBITDA of more than EUR 1 million on a twelve-month basis
MGI
July 13, 2020
How COVID-19 Impacts Mobile Advertising: Verve Group Shares Insights
Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. The data is now published in a form of an infographic.
ExchangeWire
July 21, 2020
Applift and Verve Group launch in Australia and New Zealand
The launch marks Applift and Verve Group’s entry into the Australian and New Zealand market and adds to its growing global footprint with 20 offices now operational in locations including Berlin, San Francisco, New York, Beijing and Buenos Aires.
AdNews
July 6, 2020
Media and Games Invest (MGI), moves up into the Scale segment of the German Stock Exchange
Applift and Verve Group’s parent company, Media and Games Invest plc, has been listed in the Scale Segment of the Frankfurt Stock Exchange since today. MGI is on a profitable and very dynamic growth course for years.
MGI
July 13, 2020
Media and Games Invest (MGI) impressively continues growth dynamics
Applift and Verve Group’s parent company Media and Games Invest (MGI) has released strong financial results for 2019 with the positive trend continuing well into 2020.
MGI
June 18, 2020
Successful App Marketing: 6 Steps to Running a Holistic Mobile Growth Campaign
To break through the noise and ensure that an app flourishes it is vital to run comprehensive, multifaceted marketing campaigns covering all aspects of the funnel.
App Radar Blog
June 19, 2020
Moblie growth in times of crisis
Pivoting in times of crisis is a vital skill for any business and being prepared can be the difference between success and failure. We have shared three key aspects on how to continue growing on mobile with Gummicube.
Gummicube Blog
May 7, 2020
Cadd takes Applift and Verve Group into Australia and New Zealand
Mobile performance platform Applift has appointed Manuela Cadd to the role of Country Manager – Australia & New Zealand, as part of its international growth strategy.
Mobile Marketing Magazine
Jun 10, 2020
MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group
Media and Games Invest that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group and comes along with a mini reorg.
AdExchanger
May 05, 2020
Pubnative, Applift und Verve schließen sich zur Verve Group zusammen
Die beiden Berliner Adtech-Player Pubnative und Applift werden dazu mit der US-amerikanischen Mobile-Marketing-Plattform Verve in der neu gegründeten Verve Group zusammengebracht.
ADZINE
May 06, 2020
Guía para principiantes sobre In-app Advertising: Vanesa Turturiello de Applift
Vanesa Turturiello, senior Business Development Manager para Latinoamérica en Applift, comparte una guía para principiantes sobre In-app Advertising.
PRODU
Apr 1, 2020
PubNative and Applift Join Forces with Verve to Form Verve Group
Today Verve Group is formed, unifying recent Media and Games Invest acquisitions – Applift, PubNative, and Verve. All three companies are unified unify all activities under the Verve Group brand to further strengthen the companies’ position in the global mobile marketing industry.
ExchangeWire
May 05, 2020
Tech Companies Get Creative As Coronavirus Threatens To Parch Their Pipelines
It’s a little difficult to strike handshake deals when, you know, you’re not supposed to shake hands. “If we’re screwed, we’re all screwed in the same way,” said Maor Sadra, CEO of Berlin-based user acquisition platform Applift.
AdExchanger
Mar 13, 2020
Como os aplicativos estão impulsionando as vendas no varejo?
Os apps são vistos como complemento à estratégia física das empresas. 85% dos brasileiros que possuem um smartphone já fazem compras online. Consumidor Moderno conversou com Marcus Imaizumi, diretor de operações da Applift — multinacional de estratégias para marketing mobile.
Consumidor Moderno
Mar 17, 2020
Applift expands business operations to eight new markets
In 2020 we will aggressively expand our reach to get closer to new clients and markets. We’ll launch business operations in 8 new markets while continuing to hire in the existing offices in Berlin, Sao Paulo, Bangalore and elsewhere.
Applift Blog
Jan 23, 2020
Applift’s parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences.
Full announcement below.
Applift Blog
Jan 24, 2020
Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution
Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift.
MarTech Series
Februar 26, 2019
Download orgânico é uma rara exceção, diz CEO da Applift
“Não existe download orgânico”, escreveu o CEO da Applift, Maor Sadra, em um recente artigo sobre o ecossistema de mobile advertising. Em entrevista para Mobile Time, o executivo esclareceu melhor a declaração.
Mobile Time
Sep 16, 2019
Applift Rebrands to Focus on Everything from User acquisition to Retargeting
Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game and then keeping them engaged or re-engaged over a long period of time. Applift refers to this rebranded focus as “true mobile performance.”
VentureBeat
October 2, 2018
Behind Applift’s Rebrand, a Shift Toward Engagement
With a sharper emphasis on user engagement over mobile installs, the mobile adtech platform Applift is repositioning itself and launching a solution that couples user acquisition and retargeting to satisfy the industry’s need for a more pure pricing model.
Street Fight Mag
October 2, 2018
There are No Organic App Downloads
Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s Play store, the odds of someone stumbling upon an app and downloading it “just because” are slim to none. Almost all app downloads are a result of marketing.
AdExchanger
August 7th, 2018
TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift
Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift, explains the core tenets of audience segmentation for the mobile-centric marketing technology ecosystem.
MarTech Series
September 12, 2018
AppLift, a leading mobile ad tech company, today announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.
Global Newswire
May 1, 2018
Attribution is Nice, But Who’s Taking Responsibility for Validation?
If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product?
AdExchanger
May 24, 2018
Mobile Ad Fraud is Surging as Scammers Get Smarter, According to New Report
Mobile ad fraud is in the midst of a period of rampant innovation.
AdWeek
May 24, 2018
Ad Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data Collection
Industry figures say the company would need to work hard to avoid an iAd repeat.
AdWeek
June 22, 2018
AppLift Boosts Global Footprint By Expanding Leadership Team in North America and LATAM
AppLift, a leading mobile ad tech company, today announced the appointment of two new additions to its leadership team. This growth further solidifies AppLift’s global presence in the U.S. and LATAM markets as the company boosts organizational infrastructure to best service its growing customer base with best-in-class mobile advertising technology services.
Global NewsWire
May 24, 2018
Why GDPR May Be a Positive Thing for Ad Tech
The advertising industry is bracing itself for the impact of GDPR. But Stefan Benndorf, COO of AppLift, predicts GDPR will be good for the industry’s reputation, sustainability, and even ad performance
MarTech Advisor
May 16, 2018
Eliminating Ad Fraud — This Time, for Good
Ad fraud can’t be dismissed as a minor issue or incidental drawback. This is the dark secret of the digital marketing industry.
DM News
April 24, 2018
What is the ‘State of Data-driven App Marketing’ in 2018?
To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, MarTech Series spoke to Maor Sadra, Managing Director and CRO at AppLift.
MarTech Series
May 4, 2018
Is Transparency Fueling Advertiser Paranoia?
Digital advertisers say they want transparency, but not many would know what to do with it once they got it.
AdExchanger
February 26th, 2018
Mobile Performance Advertising is Broken. Here’s How to Fix it
Advertisers know a customer’s journey is complicated. They know that it is not the final ad that did all the heavy lifting. Rather than focusing on finding users who are most likely to convert, publishers are fighting for reach, trying to “tag” as many users as possible in hopes they will get credit for an app install.
AdExchanger
April 24, 2018
2018 Mobile Advertising Trends to Watch
Playable mobile ads are popular in the gaming industry because they perform well and users prefer them to other ad formats.
PocketGamer
January 17, 2018
AppLift Introduces Event-Based Audience Segmentation on DataLift 360
AppLift today announced the addition of Audience Segmentation via a rule-building UI to DataLift 360, allowing advertisers to define rules and segment users based on multiple in-app events.
Global NewsWire
January 25, 2018
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance.
AdExchanger
January 3, 2018
Digital Ad Industry Addresses Transparency
Transparency in the digital advertising industry will continue to be a major issue in 2018, but participants are optimistic that progress is being made and that blockchain technology may add a new element.
WARC
January 3, 2018
What Does 2018 Hold for the Fight Against Ad Fraud? Experts Comment
In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views.
ExchangeWire
December 11, 2017
The Blockchain Utopia Ad Tech has Waited for
After reviewing a white paper on XCHNG, Maor Sadra, managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where ‘market’ dynamics change based on actual market dynamics, not based on a duopoly that mainly serves its own interests.
ExchangeWire
January 2, 2018
Why You Need to Invest More Time in Your Interview Process
Business owners know attracting and retaining the right talent is key to success. What varies is their approach to doing so.
Thrive Global
November 29, 2017
How to Attract Online Shoppers During the Holidays
Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays
MarTech Series
December 8, 2017
AppLift Releases Real-Time Industry Benchmark Dashboard on DataLift 360
AppLift, a leading mobile ad tech company, today announced the launch of a powerful new reporting dashboard on its unified platform. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.
Global NewsWire
November 2, 2017
Gauging Customer Engagement Interest in Black Friday, Cyber Monday
Loyalty360 solicited some experts to gauge the current reality and significance of Black Friday and Cyber Monday from a customer engagement perspective.
Loyalty360
November 22, 2017
Mobile Devices Offer Special Vulnerabilities to Fraud
Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase.
MarTech Today
October 13, 2017
3 Employee Development Programs that are Too Good to Ignore
These real-life success stories will provide the best inspiration for creating your employee development program.
Inc
September 7, 2017
AppLift Announces Fraud Buster Solution to Reduce Mobile App Install Fraud
AppLift, a leading mobile advertising technology company, has today expanded its fraud prevention suite with the Fraud Buster, which combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS).
MarketWire
August 22, 2017
3 Employee Development Programs that are Too Good to Ignore
These real-life success stories will provide the best inspiration for creating your employee development program.
Inc
September 7, 2017
Is Facebook’s Mobile Attribution Model Fair?
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?
AdExchanger
August 4, 2017
App Marketers, Stand Up to the Duopoly! It is Time for Attribution Standards
Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift’s Managing Director & CRO.
Campaign Live
August 11, 2017
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done, writes Maor Sadra.
AdExchanger
July 12, 2017
Mobile Attribution is Flawed — and Costing Advertisers Money
Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that’s not the case — and because of this lack, the entire mobile advertising ecosystem is suffering.
Media Post
July 27, 2017
Why Latin America is the “Next Great Advertising Ecosystem”
Propelled by the surging investment coming from key markets including Brazil, Argentina, and Mexico, the region is growing in strength and ad power, with businesses working there believing it’s the “next great advertising ecosystem.”
Performance IN
July 3, 2017
Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella
Tim Koschella speaks to ExchangeWire about aligning with advertisers’ needs and combining forces within the industry as a whole to protect the reputation of ad tech.
ExchangeWire
July 4, 2017
Why RTB will Enable More Advertisers to Embrace Mobile Video
Tim Koschella, CEO, AppLift, breaks down the benefits of RTB to advertisers, and why he predicts an overdue surge in mobile video spend.
Exchange Wire
May 18, 2017
Why Retargeting is the New User Acquisition for Mobile Games
When the mobile app industry began, app developers’ biggest concern was their ranking in app stores. But these days, the same apps and app developers dominate the charts.
Pocket Gamer
June 9, 2017
What Will the Future of Loyalty Look Like?
Gone are the days when customer loyalty depended on a points system associated with a loyalty card. Digital has changed the game. According to experts, the future of loyalty will look very different than what marketers see now. Just how different?
CMO
January 13, 2017
8 Practical Ways to Make Your Tech Job Less Stressful
Flex hours, email control, and working in sprints can help tech employees manage workplace stress. Here are eight tips from members of the C-suite.
Tech Republic
March 31, 2017
This week in Berlin, AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.
Mobile Marketing Watch
June 17, 2016
Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years
Tim Koschella, AppLift’s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.
VentureBeat
Aprill 22, 2016
The Leadership Game Plan: How Tim Koschella Approaches Leadership
In this heartfelt interview for the Huffington Post, AppLift CEO and Co-founder Tim Koschella exposes his vision of leadership and explains what’s needed to build a lasting, successful company.
The Huffington Post
February 6, 2016
AppLift Achieves $100 Million Run Rate in 2015
It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year. Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals.
Mobile Advertising Watch
February 4, 2016
AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers
Leading mobile advertising tech firm AppLift has just released a study revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Advertising Watch
January 6, 2016
The Cat-&-Mouse Game of Mobile Ad Fraud
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.
ExchangeWire
December 11, 2015
DataLift Study: There Are Massive Global Fraud Risks in Mobile
Ad tech company DataLift has found that more than a third of mobile programmatic traffic is at risk of fraud. The problems? According to DataLift, “34 percent of mobile traffic is at risk of fraud — (and) of this, 22 percent was suspect and 12 percent presented a high risk of fraud.”
Mobile Advertising Watch
December 11, 2015
Everything You Need to Know About the Current State of Mobile Ad Fraud
Over the past few years, cyber criminals have cost advertisers billions of dollars from “non-human” traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ad.
AdWeek
December 10, 2015
33% of all programmatic ad impressions on mobile could be fake
A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent.
VentureBeat
December 10, 2015
A Third of Mobile Traffic is At Risk of Fraud
34 per cent of all mobile traffic is at risk of fraud, according to a report from AppLift and Forensiq. That figure is made up of traffic that is suspected of fraud (22 per cent) and considered at ‘high risk’ (12 per cent).
Mobile Marketing Magazine
December 11, 2015
Programmatic Continues Rise from “Garage Hobby” to Display Ad Star
Its reputation in this space is up for debate, though, with a recent study from ad tech company AppLift and security group Forensiq claiming 34% of mobile programmatic ad impressions to be at risk of being fraudulent. In the groups’ testing, 22% of those studied were deemed “suspect” of being fake, with 12% at high risk.
PerformanceIN
December 11, 2015
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
AdTech Daily
December 11, 2015
AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers
AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of mobile programmatic traffic is at risk of fraud.
Mobile Marketing Watch
December 11, 2015
Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies
AppLift launches AppLift Labs, at task force at the forefront of mobile adtech innovation.
Mobile Advertising Watch
October 14, 2015
Rohan Patil: Is your choice of app apt?
Mobile app advertisers should look beyond the install for an effective marketing strategy.
The Financial Express
October 13, 2015
Three Views On Mobile Viewability
Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Maor Sadra, MD & CRO, AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability.
Adotas
October 9, 2015
Why automated media buying is the future of mobile app advertising
With billions more people due to join the mobile revolution in the coming years, programmatic advertising won’t just be a part of mobile advertising; it’ll be the lynchpin connecting marketers to users around the world.
The Economic Times
September 29, 2015
What marketers should know about Facebook’s dislike button
It’s a way for Facebook to enrich its user graph, by knowing what users don’t like, enabling it to improve its targeting (or negative targeting) capacities,” Maor Sadra, managing director of AppLift, Berlin, told Mobile Marketer.
Mobile Marketer
September 21, 2015
Turn big data into smarter media buys
Tim Koschella expands on the three ways first-party data can improve mobile advertising.
iMedia Connection
September 10, 2015
Programmatic Mindset: A Marriage of Art, Science & Algorithms
Tomorrow’s successful advertising professionals should expect (and be prepared to offer) less art and more science. Those from non-traditional advertising backgrounds will take over this role; they may not be design school grads, but could be a product management or economics grad.
Mobile Advertising Watch
July 24, 2015
Can advertisers really expect true transparency in mobile?
Complete transparency will take quite a while to achieve and will move only at the speed at which our technology issues are resolved and business barriers reduced. However, as we continually shift to more transparent options, the pressure on the less transparent players will increase. It will take time, but this is how the shift will happen — and it’s already underway.
The Drum
July 22, 2015
