Advertising supports the free Internet. It is the primary way that most website and app publishers make money in order to produce the content consumers want. Not all advertising shown to consumers is relevant to their interests, though. Interest-based advertising is advertising that tries to make the ads you see more interesting and relevant to you based on the types of sites you visit online and other information that does not personally identify you. We conduct interest-based advertising on our website, and work with our clients to help them do the same on their websites and apps.
Without interested-based advertising, you will still see ads, but those ads are not likely to have anything to do with products or services you care about. With interest-based advertising, you receive ads and offers that are more likely to be useful to you.
There is also a second benefit to you: companies that create websites and apps rely on the revenue from interest-based advertising to support the rich array of content they produce. Without that revenue, the content would either be unavailable or consumers would have to pay for it.
For compliance with the EU-US and Swiss-US regulations, AppLift is an active participant in the Privacy Shield Framework. https://www.privacyshield.gov
To Opt Out
What does it mean to opt-out?
In general, “opting out” means that you want AppLift to limit the information it collects and stores about your computer or device and to not target ads that are based on your interests to your browser or device. Your opt-out is only applicable to the AppLift Platform and does not opt you out from platforms provided by third-party companies. However, you can out from both AppLift and many third-party companies at once; to do so, please see “Other ways to opt out” below.
If you use multiple browsers, computers or mobile devices, and wish to limit the information AppLift collects and stores or do not wish to receive AppLift interest-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually. Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. Please also note that deleting your cookies does not opt you out.
Opt out of interest-based advertising from a on this browser (if using a browser): Here
Your current opt-out status with AppLift in this web browser is: Here
When you opt out, we record the opt-out on our servers and in browser environments we will attempt to place an HTTP opt-out cookie onto your browser or device. When you opt out, AppLift will collect and store information from your browser or device only as needed to honor your opt-out and for limited research and development purposes to improve our browser- and device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, AppLift also stops targeting interest-based advertising to that browser. Please note that if you clear your cookies, or if you use a different browser or device, you will need to renew your opt-out choice.
Opt out in the mobile application environment
You may opt out in mobile app environments using the “AppChoices” mobile application, which you can download to your mobile device from your App Store or via the Digital Advertising Alliance AppChoices page here.
Please note that you will still see ads if you opt out. The ads delivered via AppLift will just not be as relevant to you. When you opt out, AppLift will collect and store information from your device only as needed to honor your opt-out and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, AppLift also stops serving interest-based advertising in mobile apps on that device.
Other ways to opt out
You may learn more about interest-based advertising and opt out of interest-based advertising from AppLift and other online advertising companies that are also members of applicable self-regulatory organizations by visiting their opt-out links:
Other ways to limit ad tracking in the mobile application environment
You may also limit ad tracking in mobile app environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:
Where AppLift receives a signal to limit ad tracking, we will collect and store information from your device only as needed to honor your choice and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your choice. Where AppLift receives a signal to limit ad tracking, AppLift also will not serve interest-based advertising in the mobile app environment of that device.
If you have questions, please contact us using this form link.