Kochava

Kochava

By IQM

Kochava is a mobile measurement and attribution platform that offers comprehensive analytics and attribution solutions.

Utility
Feature

Kochava is a mobile measurement and attribution platform that offers comprehensive analytics and attribution solutions.

Utility
Feature

App Overview

The Kochava app in the IQM Marketplace is designed to integrate the features and functionalities of the Kochava mobile measurement and attribution platform with the IQM Marketplace DSP platform. This app allows users to seamlessly connect their Kochava account with IQM Marketplace, enabling them to leverage the powerful measurement and attribution capabilities of Kochava within the DSP platform. With the Kochava app, users can track and measure the performance of their mobile app campaigns directly within the IQM Marketplace environment. They can access comprehensive metrics such as installs, events, user engagement, in-app purchases, and revenue, gaining valuable insights into the effectiveness and ROI of their advertising efforts. Additionally, the Kochava app provides users with advanced attribution capabilities, allowing them to accurately attribute app installations and user actions to specific advertising sources and campaigns. This enables users to understand which marketing channels and campaigns are driving the best results and make data-driven decisions to optimize their ad spend and campaign strategies. Overall, the Kochava app in the IQM Marketplace empowers users to seamlessly utilize the robust measurement and attribution features of Kochava within the IQM Marketplace DSP platform. It simplifies the tracking and analysis of mobile app campaigns, providing users with comprehensive insights to optimize their advertising efforts and drive better campaign performance.

Kochava
Kochava

Key Benefits

Accurate Attribution and Measurement

The Kochava app in the IQM Marketplace provides users with accurate attribution and measurement capabilities for their mobile app campaigns. By integrating Kochava's robust measurement and attribution technology within the IQM Marketplace DSP platform, users can accurately track and attribute app installations and user actions to specific advertising sources and campaigns. This ensures accurate measurement of campaign performance, enabling users to make data-driven decisions to optimize their campaigns and maximize their return on ad spend.

Advanced Data-driven Insights

With the Kochava app, users can leverage advanced data-driven insights to gain a deeper understanding of their mobile app campaigns within the IQM Marketplace DSP platform. The app offers a wide range of granular data and analytics metrics, including user engagement, in-app events, revenue, and user retention. These insights allow users to identify trends, patterns, and areas for improvement, helping them refine their targeting strategies, optimize their ad spend, and improve overall campaign performance.

Streamlined Workflow and Campaign Optimization

The Kochava app seamlessly integrates Kochava's measurement and attribution features within the IQM Marketplace DSP platform, streamlining the workflow for users. This integration eliminates the need for manual data transfers or switching between different platforms, saving time and effort. Users can conveniently access their Kochava data and insights directly within the IQM Marketplace environment, making it easier to analyze campaign performance, measure the effectiveness of their marketing efforts, and optimize their campaigns accordingly. This streamlined workflow enhances campaign optimization and allows users to efficiently manage their mobile app campaigns within a single platform.

How Kochava works with IQM?

Connect Your Account

By integrating Kochava with IQM Marketplace platform you can track conversions for your campaigns. This allows you to see the impact of the campaigns. The Kochava app on the IQM Marketplace platform then allows you to use converted Audience in your campaigns to target them with a new message.

Connect Your Account

See the Impact

You can connect and consolidate conversions with the Kochava app on the IQM Marketplace platform. You can then Visualize and Analyse the conversions in a Insights, Audience, Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.

See the Impact

Requirements

Kochava Account

IQM Marketplace Account

App Relevance

Dashboard
Campaigns
Conversions
Bid Model
Reports

Verticals

Political
Healthcare
Travel
Retail
B2B
BFSI
Sensitive

Integration Details

Features

Measurement
Attribution

Affecting IQM apps

Campaigns

Creatives

Reports

Dashboard

Bid Model

Conversions

Contact

Email Address

support@iqm.com

Contact Number

1(212)476-5245

Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.

Pricing

This integration requires one of the following subscription plan.

Standard

Everything is free on this app. Enjoy!

Free

Free

Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

IQMData FlowKochava

Campaigns

Kochava

Kochava

Creatives

Kochava

Kochava

Reports

Kochava

Kochava

Dashboard

Kochava

Kochava

Bid Model

Kochava

Kochava

Conversion

Kochava

Kochava

IQM Permissons

This app will require the following permissions on you account

IQM

Create, Edit

Create, Edit

View

Create, Edit

Create, Edit

Create, Edit