Amidst the Gloom of Coronavirus, Mobile has Proven to be a Source of Hopefulness and Helpfulness

Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself

A Beginner’s Guide to In-app Advertising

For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing - we’ve compiled the key factors to consider

How CCPA Impacts Mobile Advertising and AdTech

Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US's most significant data privacy act to date.

Measuring Real Mobile Engagement Requires CPA

It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced

What a Time to Rethink Programmatic

GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making.

Battling the Duopoly in the Age of CCPA: Key Takeaways from the Kochava Mobile Summit

Snow capped mountains, pristine countryside and not a soul in sight for miles - an unusual setting for an industry event, but our good friends at Kochava draw in

Do Online Marketers Really Need to Fear a Digital Detox Revolution?

A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re

Growing the team with Verve

Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and

Applift expands business operations to eight new markets

Blue = existing offices. Green = new countries Applift is entering in 2020. Applift  established a global footprint in the early days when it

8 Steps to 5-Star App Ratings and Reviews in 2020

In a world where first impressions are everything and at a time when consumers are growing increasingly skeptical of marketing, peer recommendations in the form of app store ratings

Introducing Site Transparency on the Advertiser Portal

The Advertiser Portal, which allows advertisers to easily keep tabs on the performance of all campaigns running via Applift, now has a new feature to improve visibility into ad

User Retention – 5 Ways to Calculate It

Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the

10 marketing and advertising newsletters we ❤️ to get

Like everyone else in the world we receive too many marketing emails at Applift. "Delete" and "Mark as Spam" are everyone's favorite buttons. There are, however, a few newsletters

New Advertiser Portal Puts All Campaign Data in One Place

Applift rolls out new advertiser portal Navigating through all your campaigns and making sense of the myriad of data can be challenging. With Applift’s new Advertiser Portal, this is

[ebook] Combating Mobile Ad Fraud

Ad fraud is ubiquitous on mobile and continues to attract attention and discussions within the industry. TrafficGuard/Juniper set the total cost of ad fraud at $34 billion in 2019,

Running AdTech analytics workloads at scale on the cloud – Podcast featuring VP of Tech Uzi Blum

Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift's approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex

Strengthening our operations in Spanish-speaking Latin America

Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising

Deterministic vs. Probabilistic Data Tracking: Which is More Effective?

We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a