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The latest in mobile ad tech

Privacy and Advertising: Global Outlook 2021

In the two years since the General Data Protection Regulation (GDPR) became law, the world has indubitably moved closer towards a privacy-oriented future. Digital marketers are grappling with the

Scaling Brand-Safe Mobile Programmatic Campaigns

One of the clearest benefits of programmatic buying is its ability to achieve scale; 80% of mobile display ads are now being traded programmatically. With programmatic scale comes less

Rewarded Ads Reward More Than Just App Users

Rewarded ads incentivize user interactions such as watching 10-30 second videos (rewarded video ads) or listening to short audio clips (rewarded audio ads). Unlike other ad formats, rewarded ads

Organic App Installs: Unpacking the Enigma

Organic app installs are all too often equated with free or un-attributed installs. The truth is that they are by no means un-attributable (and rarely completely free).  Effective mobile

Reaping the Rewards of Automation for Mobile Marketing Growth

While most mobile advertisers appreciate the value of automation, many have not yet realized the extent of its benefits. Mobile marketing automation facilitates the flexible scaling of mobile marketing

How to Create the Most Engaging Mobile Video Ads Around

Mobile video ads, along with native ads, are dominating the mobile landscape in both click-through- and conversion rates. Yet they only compromise 14% of all mobile ad spending. Below,

How Mobile Manufacturers and Carriers Facilitate App Economy Disruption

App publishers looking to scale-up use a combination of channels to boost their brand awareness and user acquisition (UA). Mobile manufacturers and carriers provide an all too overlooked channel

Competing with Giants: A Guide to Marketing News Apps

News app marketing marks one of the more recent steps that news publishers must take to compete within an industry in a constant state of digitization and evolution. Developing

A Deep Dive into E-Commerce App Retargeting in an Evolving Data Landscape

It should not be surprising that recent reports identify e-commerce apps as the largest users of retargeting campaigns. These shopping and retail apps are the perfect fit for direct response

The Ultimate Guide to Marketing E-Commerce Apps

M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years

How to Scale User Acquisition via Programmatic Media Buying

Many of our regular readers will have already read our Beginner’s Guide to Programmatic Advertising. This piece expands on that accessible introduction with a renewed focus on programmatic media

iOS 14 Impact: Prepare for the Hit With Our Assessment Calculator

Originally published on Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for

A Guide to Mobile Game Marketing

Mobile gaming is having an incredible year. Powered by changing demographics, developing markets, and locked-down masses flocking to casual gaming, mobile game revenues are set to reach $100 billion

iOS 14 Resources to Help You Navigate the Changes

Originally published on Be Prepared With These iOS 14 Resources  With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an

View-Through Attribution – Why Is It Important?

The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The

iOS 14 and SKAdNetwork: Redefining User Acquisition As We Know It

Originally published on Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance

Tackling IDFA Opt-Out With Contextual and Behavioral Targeting

Originally published on In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can

Publisher Guide: Preparing Your App for iOS 14

Originally published on The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast