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Monthly Archives:November 2013

App Promotion Summit Berlin Wrap Up

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

The Curious Story of iOS App Discovery

Looking back on two interesting (yet slightly confusing) years of iOS app discovery

With now over 1 million apps available for download on the Apple App Store, app discovery remains a tremendous challenge for developers and publishers, especially for those on a budget.

Over the past two years, much speculation has been surrounding Apple’s true stance on app discovery, especially in regard to third party players getting involved in one way or another. Opinions differ greatly, but it does appear that three main ideas stand out:

Remember, Remember The 5th Of November: Google Gets Anonymous With New Advertiser ID

With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).