The App Promotion Summit Berlin is one of the most interesting mobile marketing conferences out there: short but insightful and hands-on talks, uncompromising panels, a (rather) small amount of self promotion, and plenty of networking opportunities. Its fourth installment (and second in Berlin), which took place last week, was no exception to the rule.For those who didn’t get to attend (or need a brush up after a hard night of Berlin partying), here is a concise wrap-up of the five most important analyses, concepts and tips touched on during the conference.
Welcome to the ninth episode of our Mobile Industry Exposed interview series! This time, we interviewed Hugo Gersanois, co-founder of appiris, a fellow HitFox company, about mobile retargeting, customer lifetime value (LTV), mobile trends and more.
Asia makes up 48 percent of the total global games market. In order to succeed in your mobile games marketing in Asia, it is crucial to know the numbers and figures and understand the key specific characteristics in each of your target countries. Our brand new eBook, An Overview of Mobile Games Marketing in Asia’s Big 3: The Chinese, Japanese and South Korean Mobile Landscape, produced in collaboration with games market research experts Newzoo, is your guide to the statistics and qualities that make up the three biggest mobile games markets in Asia.
앱을 마케팅하고 있다면, 가끔은 더 많은 앱 설치 수를 이끌어내기 위해 놓친 전략이 있는지 한 발짝 뒤에서 생각해보는 것이 좋습니다. 당신은 아마 이미 해야하는 일들은 모두 잘 해내고 있을 겁니다: 앱 스토어 페이지를 최적화 하는 것, 커뮤니티를 구축하는 것, 광고 캠페인을 추적하는 것, 소셜 미디어를 활동적으로 하는 것 등. 당신이 놓친것이 있다면, 당신의 앱에 유저를 확보하기 위해 보다 과소평가 되거나 간과되고 있는 전략일 것입니다. 그래서 준비했습니다! 더 많은 앱 설치를 얻기 위해 과소평가 되어 있는 10가지 진술! 지금부터 확인해보세요!
What a difference a year makes in mobile.
2014 has seen the birth of true native advertising within mobile apps from all verticals, emerging markets such as Latin America starting to build momentum and Asia’s mobile gaming market growing exponentially, with Japan in the lead and China hot on the heels of the US to become the second largest mobile games market.
What will 2015 bring in terms of mobile games marketing trends?