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Monthly Archives:March 2015

How Benchmarking Your Competitors Can Pave Your Way to App Success

Competitive analysis is vital to any business – from “mom and pop” corner stores to mega conglomerates. The act of benchmarking and gathering data about competitors can help you adjust to the changes in your surroundings, position yourself to bank in on opportunities and prepare for eventual market threats. The app ecosystem is no different, and being a growing market it is particularly important to keep a close eye on competitors.

What exactly can you learn from conducting a thorough competitive analysis? Let’s go through a few topics that are key to your app success and see what type of insights you can gather.

Apple App Store vs. Google Play Store: 3 Major ASO Differences

Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, other stores are trying to grab a small bite of this delicious and promising market. However, the giant Apple iOS App Store and its sparring partner, the Google Play Store, are already far ahead and will certainly remain the leaders in the coming years.

Today, we count over 1.4 million apps in both of these two stores. And it won’t stop there. The number of apps will continue to grow, as the public demand will keep on increasing. Needless to point out that being an app developer is quite challenging facing the fierce competition. Getting an app found on the store is extremely tricky, especially if there is only a small budget behind it.

So what can be done to get more downloads? The answer is: a lot of things. From app advertising to social media promotion through public relations, app marketing includes multiple effective ways that can all be combined together into a powerful marketing mix.