Competitive analysis is vital to any business – from “mom and pop” corner stores to mega conglomerates. The act of benchmarking and gathering data about competitors can help you adjust to the changes in your surroundings, position yourself to bank in on opportunities and prepare for eventual market threats. The app ecosystem is no different, and being a growing market it is particularly important to keep a close eye on competitors.
What exactly can you learn from conducting a thorough competitive analysis? Let’s go through a few topics that are key to your app success and see what type of insights you can gather.