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Monthly Archives:April 2015

4 Steps for Fighting App Abandonment with Push Notifications

Keeping users loyal to your app is an increasingly difficult task for the modern app publisher. With hundreds of new apps vying for the attention of users and the average smartphone owner using only 5 of the 25 apps they’ve downloaded, engaging users beyond the download is vital to an app’s success. While it’s true that the content and features of your app play their part in creating an engaging experience, the best way to fight app abandonment is by implementing a push notification strategy.

Push notifications are an app marketer’s best weapon for fighting low usage and abandonment. A study from Localytics found that users who enabled push messages on average open the app 88% more times than users who disable them, in addition to showing higher retention rates months after installing the app. 

Not only can push notifications bring lapsed users back to an app after a period of inactivity, they can also nurture users towards completing in-app events and conversions. So how can you get the most out of push notifications while increasing app engagement? Here are 4 steps for fighting app abandonment with push:

How to Put Deep Linking to Good Use

I love cooking and therefore I’ve subscribed to a number of recipe websites. Every day I go through email digests on my smartphone to explore interesting recipes I’d like to try. Inevitably I click to view one or two that look appealing and am then taken to the mobile site. There is usually a banner giving me the option to view it in the app. When I initially clicked the link in the email, I hoped it would automatically open in the native app, but alas went straight to the app store. This is the crux of the deep linking issue. It’s annoying to view a recipe on the mobile site when I have the app installed on my phone, allowing for a better interface. Why didn’t the link detect that it was installed and forward me there automatically? No doubt, many who feel exactly the same way.

Word of Mouth: The Most Underrated Channel of App Promotion

With an ever-more competitive mobile marketing landscape and rising costs of user acquisition, app developers would be wise to think outside of the box and consider alternative acquisition channels. Out of all options available, one is extremely powerful: the users you already have.92% of consumers believe recommendations from friends and family over all forms of advertising. Word of mouth marketing (WOM) is seeding a conversation. It’s about getting people to talk about your product with their friends, family, and social networks. While you can’t always control what people are saying about your app, you can make a reference point to frame the discussion.How do you encourage your customers to sell your app for you? User generated content, guerilla marketing, and referral programs are a great place to start.

Asian Beat #7: Five Trends Likely to Shape the Indian Mobile Market in 2015

In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015.

How You Can Use Three Basic in App Metrics to Improve Your App

In app metrics and analytics can provide so many new insights about apps and their users, but all too often developers struggle to convert that data into actionable information that help to improve their apps.

As Ted Nash from TapDaq puts it in his post,

“90% of developers use in app analytics, but only 5% of them know what to do with their data”.

This is shocking.

In this post, I will look at three basic analytics metrics that you can start acting on today to build a better product.

Industry Exposed #13: AppsBuilder: “App Store Submission: Do Your Homework”

Welcome back to our Mobile Industry Exposed Interview. This week we sat down with Daniele Pelleri co-founder and CEO of AppsBuilder, to discuss the need for programmatic platforms to improve monetization, innovation for acquisition and the importance of proper planning before app store submission as well as during and after you have launched your app.

Daniele is the Co-Founder and CEO of AppsBuilder, a professional, easy to use app development platform that empowers marketers to build powerful apps at their desk. Keen on computer engineering and the Internet industry from a young age, Daniele has been an entrepreneur for as long as he can remember, and set up his first web marketing agency when he was 22 years old. At the helm of AppsBuilder since 2011, his vision was to develop an app building software that eliminates the need for complex technical knowledge or coding, and reduces go-to-market time. In 4 short year, AppsBuilder has become the resource-light solution for any business or brand looking to deploy a native app. Sign up for a free trial or find out more at www.apps-builder.com 

Why You Should Turn Your App Into A Community

It’s no secret that social communities are at the heart of some of the most successful internet businesses in history. In April 2012, just 18 months after its initial launch on the App Store, Instagram was acquired by Facebook for $1 billion in stock and cash.It was an acquisition that generated a huge amount of conversation amongst tech communities, with many developers and entrepreneurs struggling to understand how a young company with $0 in revenue could justify such an enormous valuation.Instagram was just the start. In subsequent years, Facebook has gone on to acquire WhatsApp for $19 billion, and Snapchat has grown to a valuation of between $10 billion and $20 billion (depending on which article you read!).What is most admirable is the confidence which these business owners have in their communities. For example, prior to its acquisition by Facebook, it had been reported that Whatsapp rejected a bid of $10 billion from Google, whilst Snapchat rejected an acquisition offer from Facebook worth $3 billion.It’s clear that the valuation of these companies is not determined by their revenue. What’s far more important is the scale and engagement levels of the user base with in the product itself. Facebook understand this better than anybody else, and this is proven by the fact that Instagram is now probably worth 10 times what they bought it for.However, you don’t need to build the next Snapchat in order to generate significant value from a social community. Of course, everybody dreams of creating a billion dollar viral network, but I don’t think enough developers realise the value that a community could add to their existing product(s).

Industry Exposed #12: appFigures “There is no place for a new app store that isn’t owned by an OS or a hardware maker”

Welcome to our Mobile Industry Exposed interview series! This time we spoke with Ariel Michaeli, co-founder and CEO of appFigures, about entering the Asian markets, taking into account more than mere app localization, the future of app stores as well as the new trends shaping the mobile marketing industry!Ariel has been building platforms and turning them into companies since graduating high school in 2002. appFigures is the 9th start-up founded with his brother, and he’s been CEO for all companies. Before founding appFigures with his brother, Oz, Ariel and Oz ran an interactive agency responsible for the creation of web-based video games for leading brands. In late 2008, they found app development was a huge potential for new business growth. Because the industry lacked business tools at that time, Ariel and Oz built what they needed – an app store intelligence platform. In 2009, appFigures was launched and later that year, Ariel moved all of his focus to appFigures.

Three Ways Machine Learning Is Helping Mobile Advertisers

Machine learning is probably one of the most hyped words of the last few years, and rather justifiably so. The field is currently the subject of widespread theoretical research, practical industrial implementations as well as a few distant fears (most of them being about robots killing all humans).

Machine learning is typically defined as “a type of artificial intelligence (AI) that provides computers with the ability to do certain tasks, such as recognition, diagnosis, planning, robot control, prediction, etc., without being explicitly programed. It focuses on the development of algorithms that can teach themselves to grow and change when exposed to new data.”How is machine learning used in our industry? We sat down with two data scientists from AppLift, Dr. Florian Hoppe and Bruno Wozniak, to understand how machine learning algorithms are currently helping mobile advertisers drive campaigns more efficiently and cost-effectively. We selected three use cases: Real-Time Bidding (RTB), lookalike targeting and user data enhancement.

“Do Not Give Away the Driver’s Seat” Startup Advice from AppLift’s CEO

We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.Among Tim’s advice to startup founders:

As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.

Below is the video recording of the interview. Thanks to the ADA for the opportunity!