Monthly Archives:July 2015

Tim Koschella: “Advertising will break the boundaries between on- and offline … and the key is RTB.”

At the beginning of the month, our CEO and co-founder Tim Koschella had the opportunity to sit down with Korean IT media company Microsoftware for a passionate talk on the history of mobile advertising, the idiosyncrasies of the Korean market, the rise of programmatic and the future of the industry. Here is a carefully translated version of the interview. If you would like to brush up on your Korean, head here.

The Past of Mobile Advertising

The early 2000s marked the beginnings of online advertising in Korea. Portal sites and search engines such as Naver, Daum, and Google started to sell banner ads and the traffic was monetized through CPC ads. Korea had the particularity of having one portal site owning almost 75% percent of search queries. The so-called ‘adtech’ or ‘online advertising technology’ was not really necessary in this context.

Interview Exposed #20: Smaato: “A Publisher-Safe Ecosystem and Transparency Assures a Brand Against Fraudulent Traffic”

Welcome back to our Industry Exposed series! In this edition, we have an interview with Ragnar Kruse, the CEO and Co-Founder of Smaato, on how they are trying to consolidate the supply ecosystem through their ‘super auction’ model, as well as how markets like China will blow the US out of the water for smartphone penetration and app usage. Lastly, we also touch upon the strongest developments in the mobile programmatic ecosystem from RTB to IAB.

Ragnar Kruse is the Chief Executive Officer & Co-Founder of Smaato. As a serial entrepreneur with 30+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe.

10 Mistakes to Avoid Before Launching an App

You’ve strategized, developed, designed, iterated, tested and now it’s finally time to launch your shiny new app. But, as anyone who’s ever promoted an app can attest, it can be incredibly exciting, and also incredibly scary. After all your hard work, the last thing you want to do is blow your big launch.A successful app launch is one that translates buzz into real results, like installs and increased store ranking. However, failing to achieve critical mass quickly during a launch can be extremely detrimental to a new venture expecting returns on their investments.Luckily, app publishers have launched millions of apps and we can learn from their mistakes so you don’t have to repeat them! Make sure your app launch doesn’t fail by avoiding these 10 most common mistakes made by new app publishers:

How to Choose the Best Strategy for Naming a Mobile App

Picking a title is a substantial part of your app’s marketing success, as it weighs greatly on search results. There are two main strategies to app naming. The first one is to use a simple title that does not have any extra keywords. The second is to use extra keywords in addition to the title. Each strategy has its pros and cons. This article, based on practice and real cases, provides tips on how to decide on your app naming strategy.

모바일 애드테크의 현재와 미래

이번 블로그 포스팅에서는 모바일 DSP 비드스톡 (Bidstalk) 의 CEO이자 공동창업가인 바입하브 굽타(Vaibhav Gupta)의 인터뷰를 담아보려 합니다. 2015년 5월 비드스톡은 앱리프트에 인수되었으며 바입하브는 최고혁신책임자(CIO)로 앱리프트 경영진에 합류했습니다. 모든 인수 과정이 다 끝난 이 시점에 바입하브를 통해 모바일 프로그래매틱 광고의 현재 모습과 RTB의 미래에 대해서 이야기를 나누어 보았습니다.

광고 기술자이자 선구자인 바입하브는 광고주, 퍼블리셔, 에이전시를 위한 원스톱 화이트 레벨 RTB 솔루션 회사를 창업했습니다. 바입하브는 에어푸쉬(Airpush) 최고기술책임자(CTO)로서 모바일 광고 기술 혁신과 비즈니스 전략을 담당하였습니다. 바입하브는 Golive Mobile,, Cerner and Gete, e-com start-up 등 다수의 혁신적인 프로덕트를 공개했었습니다. 바입하브는 모바일 광고, 실시간 경매, 디스플레이 광고, 비즈니스 모델링과 분석의 지식 전문가입니다.

Industry Exposed #19: Bidstalk “Mobile Adtech Is Moving Towards Automation and Machine Buying, But It Is Also Increasing Entry Barriers”

Welcome back to our Industry Exposed series! For this installment, we have an insider guest: Vaibhav Gupta, co-founder and CEO of mobile DSP Bidstalk. The company was acquired by AppLift in May 2015, and, since then, Vai joined the AppLift management team as Chief Innovation Officer, on top of his responsibilities at Bidstalk. After the dust of the acquisition settled, we took some time to sit down with Vai and talk about the current mobile programmatic advertising landscape, and what lies ahead for the world of RTB trading.

An advertising technologist and a trailblazer, Vaibhav, together with his team, is building Bidstalk to be the one-stop white labeled RTB solution for advertisers, publishers, and agencies. Earlier, he was CTO of the India Operations at Airpush, where he redefined mobile advertising with innovative technological practices and business strategy. He has set afloat various innovative products with Golive Mobile,, Cerner and Gete, an e-com start-up. Vaibhav is a knowledge specialist in mobile advertising, real-time bidding, display advertising, and business modeling & analytics. 

Mastering the 3 Pillars of Mobile Performance Advertising

Programmatic ad delivery in the U.S. is poised to become a $20 billion market next year, with mobile ranking as the number one opportunity. Driving this massive growth in the mobile ad market is the proliferation of consumer data and advertisers’ ability to glean actionable insights. In fact, the data we have at our disposal today powers not only more knowledgeable and efficient media buys but also near-complete personas for targeting.

We’ve evolved from manual integrations to machine-learning algorithms and far more efficient mobile media buys. Advertisers are realizing the possibilities in cross-channel and multi-screen, but also how to use their own first-party data to improve performance and increase campaign ROI.

Four Things To Do Before Your App Launch

As an app developer or marketer, do you know how important it is to have strong app launch strategy?

With more than 1500 apps launched every day both on the Apple App Store and Google Play Store, needless to say that succeeding in the app world is incredibly challenging.

It is not only about crafting a great app: every element surrounding your core product should be maximized in order to increase your chances of success.

Marketing your app is crucial. It does not only start when your app is in the store. There are many actions that can be undertaken before your app is even finished. You need to get your app ready to compete with 1,5 million other apps.

Your app marketing strategies should therefore start early: 6-8 months before the launch is recommended.

Here are 4 great recommendations that will help you create a strong pre-launch strategy.

앱 출시 전에 해야 하는 4가지

앱을 출시하기 이전에 세우는 “앱 출시 전략” 이 얼마나 중요한지 아십니까? 하루에도 애플 스토어와 구글 플레이 스토어에 1500개 이상의 앱이 출시되고 있으며 이 중에서 성공한다는 것은 무척이나 어려운 일입니다.

그러므로 앱 마케팅은 중요합니다. 시장에 출시되는 수 많은 앱과 경쟁하기 위해서는 앱을 출시한 이후에 마케팅 활동을 시작하는 것보다 앱 개발 단계부터 차근차근 준비하는 것이 좋습니다. 빠르게는 앱이 출시된기 6~8개월 전부터 앱 마케팅 전략을 세우면 좋습니다.

그런 의미에서 이번 블로그 포스팅에서는 성공하는 앱을 만들기 위해 앱 출시 전에 해야하는 전략들을 정리해 볼까 합니다.