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Monthly Archives:October 2015

Why Mobile Programmatic Needs to Combine Art with Science

The way some tell it, performance marketing is well on its way to a completely automated and algorithm driven state, with no room (or necessity) for humans at all. This doomsayer approach to the advertising professional’s role in the future may be a contributing factor in the slow growth of programmatic. After all, who wants to support the technology that may eventually put them out of a job?

Why India Is the Promised Land of m-Commerce

In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it’s not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.

Here is why India is currently the Promised Land of m-Commerce.

The Good, The Bad, and the Ugly of Social App Install Ads

Every day, there are 3.2 billion interactions on Facebook, half a billion tweets and 70 million Instagram photos posted. This means that if you want to reach an audience of mobile users for your app, it’s becoming increasingly important to have a presence on social media. Yet, with so much competition in the app stores, simply having a Facebook page for your app or tweeting your latest updates might not be enough.

Any great UA strategy incorporates a few different channels. The app install ad becoming a staple channel for many developers. Facebook, Twitter, and now Instagram all offer similar advertising options for developers in the form of app install ads. These ads are effective, but by no means cheap. Many developers will only have room in their budgets to promote their app on one network.

For this reason, we’ve laid out the good, the bad, and the ugly of each, so that you can make an informed choice on which one is right for you.

“Ad Blocking: A Better Internet Means Pushing the Equilibrium and Disrupting the Status Quo of Terrible Ads” Industry Exposed with Tim Schumacher, Chairman of Adblock Plus

The topic of ad blocking has known tremendous renewed interest since Apple announced and launched the functionality to block browser ads with iOS9. We took this opportunity to sit down with Tim Schumacher, Co-Founder and chairman of Eyeo GmbH, the company behind the World’s most widely used desktop ad blocker, Adblock Plus. Eyeo recently brought ad blocking to mobile and, given our position, we were obviously curious to ask Tim about his views on the consequences of ad blocking for the mobile advertising ecosystem.

​3 AdTech Horror Stories and What You Can Learn from Them

Kanika Upadhyay, Head of Ad Quality at AppLift, shares with us her wise words and lessons learned from over 6 years of experience in adtech:

From being an Ad Operations executive half a decade ago, back to leading a team of ad quality professionals, I have gathered many experiences both good and bad. Each one has been a learning which I shall never trade for anything else.

I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them promising me best tools, proxy services and crowdsourcing. Their confident sales people have intimidated me with their terminologies, impressed me with techniques and, at times, surprised me with their pricing…