Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.
Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.
Our new blog post takes you through a deep-dive into the world of private marketplaces!