Although mobile commerce has outpaced desktop commerce by a factor of 3x, retailers have failed to convert on the monetization opportunity. In this article, Stefan Benndorf, MD at AppLift, explains the reasons behind the mCommerce gap and proposes a few solutions on how to bridge the divide.
The winners of our hackathon won a 2 weeks’ trip to San Francisco, where they spent time solving real-life tech problems at AppLift Labs. Read all their adventures in this new blog post.
第一印象がすべての世界で、消費者が市場に対して今までになく懐疑的になってきている時に、アプリストアでの格付けとレビューの影響力は他に類を見ないものとなっています。ここではより良い評価とレビューを得るための、 8 つのステップをご紹介させていただきます！
Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. However, despite all the buzz around it, there is still confusion around what the term means and implies. This is why we decided to create the Programmatic Constellation, our newest interactive infographic on mobile programmatic.
July is a meaningful month for us in the AppLift APAC office: it’s our birthday month! To celebrate this 3rd anniversary, AppLifters gathered for an offsite in Gapyeong, a well-known location for outdoor activities. Get a glimpse at this amazing team event and learn more about AppLift’s life outside of the office !