User acquisition channels have evolved over the years: from PR and social media focused tactics in the early 2010s to boosting the app into the top rankings with incentivized traffic to a more holistic post-install KPI (key performance indicator) or CPA (cost per action) driven approach of today. User acquisition strategies too have always adapted to current market conditions in regards to demand and supply. A new year is upon us, so it’s the perfect time to take a look at what could be the next big alternate user acquisition channels you need to consider in 2017.
지난 몇 년간, 프로그래매틱 미디어 바잉은 이제 모바일 애드테크 업계에서 가장 주목받는 분야가 되었습니다. 또한, 프로그래매틱 생태계에서 늘 함께 거론되는 주제는 단연 DSP(Demand-Side Platform)였죠. DSP는 광고주들이 광고 게재 면을 구매하는 활동을 자동화하며, 캠페인을 보다 쉽게 모니터링할 수 있도록 하는 기술 플랫폼을 말합니다. 오늘은 DSP를 선택하는데 있어서 광고주가 중요하게 생각해 보아야 할 점들에 대해 알아보도록 하겠습니다.
Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.