What makes the difference between success and failure while implementing a retargeting program? We give you 5 suggestions.
Mobile video has emerged as one of the hottest topics in mobile advertising, but how can mobile marketers really maximize the advantages of mobile video ad campaigns? We give you a few must-know tips that advertisers need to know to optimize their mobile video ad campaigns for success.
Recently, we broadcasted a Facebook Live event in Korea, called “A Chat With Mobile Marketers”, where Jun Lim (VP of Korea and SEA, AppLift) hosted an insightful discussion to help startup marketers, app developers, or beginners to understand mobile app marketing. Check out some of the key takeaways from the discussion as well as the video (in Korean)!
Spring is almost knocking at our doorstep, and with it comes the ritual of spring cleaning — a practice of thoroughly cleaning the house in time for spring. And that applies for apps too!
With ad:tech New Delhi just a few days away, it’s a good time for advertisers to review their strategy to acquire the best users for their apps. We know how tough it can be to break into a new market, so we’ve come up with some tips to acquire and retain loyal users for your app.