Follow the latest trends in the mobile gaming landscape with our latest infographic, in partnership with Newzoo.
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE’s blog.
App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard.
Catch AppLift’s Isaiah Jones in conversation with Branch’s Stas Zhukovskiy for a webinar, discussing strategies for mobile marketing in a changing landscape.