Although mobile product managers bring a variety of skills to their work depending on the job, the one skill that unifies all roles, regardless of their differences, is level of technicality. How can mobile product managers stay ahead?
Welcome to Part 2 of our new series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this next part, we are joined by Adjust’s CTO, Paul Müller, as he shares his views around the current mobile attribution space.
AppLift receives thousands of resumes every month and we often see that sometimes a good resume can catch our eye in just a few seconds. Do you want to stand out? Stay ahead with our new blog Series.
We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).