Performance matters. The majority of customers who experience poor URL performance say they’re less likely to buy from the site in future. Progressive Web Apps might just be a step to give businesses an extra edge.
As part of our efforts to fight fraud in the industry, we are proud to announce that we have joined Adjust’s Coalition Against Ad Fraud (CAAF).
First “get to know” interview can be stressful for the candidates. We decided to give you some hints on how to rock your first interview!
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. AppsFlyer’s Matan Tessler joins us this time to share his thoughts on the current mobile attribution space and the challenges.
Apple’s iPhone 8 is launching on September 12 and millions of wallets are preparing for the existential shock of suddenly being down $1000 or so. But what does Apple’s new device mean for adtech?
Fraud has been around since mobile advertising picked up and from the looks of it, it’s not going anywhere. With fraud having become more clever, there is a need for fraud solutions to go a step further.
Emerging economies are creating vast opportunities for app advertisers, opening up channels for growth and monetization. What does this mean for the app advertisers? Where should they focus their resources and efforts for user acquisition?