Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Let us take you through a short history of ad fraud to understand how it has developed through the years and put a perspective to the current challenges.
Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help you hit gold, some of it could be misleading enough to put your app business in jeopardy.
Mobile video advertising is growing and the time is ripe for advertisers to fortify their efforts. But before you begin, here’s a primer on mobile video ad’s most common terminologies.
Akin to the Black Friday frenzy and pre-Christmas shopping rush, for a majority of population in India, Diwali is the season when retailers see a huge spending opportunity in electronics and tech, spelling huge opportunity for eCommerce players. What are the major eCommerce trends that the industry is expected to witness this festive season?
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.
The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it’s development has been closed watched by everyone in the app market.
If you haven’t been able to follow the most recent developments in iOS11, we bring to you a detailed look at every important change that is bound to affect how you plan out your ASO strategy.