연말이 되면 내년에 대한 기대와 예측으로 언제나 재미있는 이야기가 오고 갑니다. 모바일 애드테크 업계도 예외가 아니지요. 모바일 앱 광고 시장은 빠르고 다양한 형태로 발전해가고 있어 시장 분석가들은 그 트렌드를 따라가기 위해 언제나 귀를 쫑긋 세우고 있습니다. 2017년도 광고 전문가들은 애드테크 업계가 앞으로 어떻게 발전할지 지켜보고 있었습니다. 특히 모바일 RTB 비디오, AR/VR, 부정 광고(Fraud) 및 애드 블로킹 이슈가 그 핵심이 되었죠. 그렇다면, 2018년에는 어떻게 달라질까요? 앱리프트에서 정리한 6가지 주요 키워드를 공유합니다.
Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of 2017’s ad tech news (and more!) on the AppLift Blog with our interactive recap.
In the final edition in our series on “Emerging Mobile Markets,” we take a look at the market in Russia. Along with the other regions of focus in our series, Russia forms the fourth connecting dot in the future of ad tech space when it comes to emerging app economies.
We reached out to Steve Young to understand what big and small apps should be doing in 2018 to make the most of their ASO strategy. Take notes!
It’s the season of eggnogs and Christmas markets, of Glühwein and gifting! And our team is already in holiday spirits! While the end of year is surely a fun time, we know it can get a tad overwhelming! From attending numerous Christmas dinners, to making sure your 16th cousin gets their gift on time, there’s a lot to do around this time. How do you find calm amongst the craziness? We say “there’s an app for that”!
Every summer AppLifters from around the globe gather for an annual strategy event. This year, however, was like no other. We went all-in to not just discuss strategy, but to also celebrate 5 successful years of AppLift’s existence. Celebrating the big 5 had to be special and the gorgeous Balearic island of Mallorca became home to AppLift’s celebration.