앱리프트에서는 국내뿐 아니라 해외에서 활발히 논의되는 주제를 보다 쉽게 설명하여 전달하려고 노력하고 있습니다. 2018년 올해 첫 번째 주제는 앱리프트의 CRO인 Maor Sadra의 “어트리뷰션 기준”과 관련된 내용입니다.
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and segment users based on multiple in-app events.
Blockchain technology in ad tech is not just another buzzword. The technology has the potential to solve some of our most pressing challenges, writes Maor Sadra in the latest edition of AppLift Thought Series.
Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation, rather, it is the start of a learning and self-development journey for the employees. One of the ways in which this is done is through our very own talent management and acquisition concept, TalentLift. Learn more about the program in our new blog.
When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing variations to increase ROI. How can multi-armed bandit help in a more efficient A/B testing process?