Most UA and retargeting partners tend to offer only either UA solutions or retargeting solutions. However, advertisers can find the most value for their strategy when these two concepts are approached right from the start, following the natural curve of the mobile user journey.
Augmented Reality and voice-search are changing the way mobile apps are developed and consumed by the users. What does the future look like in this space?
Audience segmentation is a key component for retargeting success that gives advertisers a control over whom they reach out to. In this blog post, we break down the three basic steps to consider when setting up audience segmentation.
Setting up CPA campaigns for incentivized traffic can come with its own list of do’s and don’ts to make the most of the format. Strong of our experience of running rewarded ads, we list down some guidelines that can help guide advertiser’s decisions when setting up such campaign.
This week is a milestone for Apple as it celebrates 10 years of the App Store. On July 10, 2008, Apple launched its App Store, changing the landscape of the mobile industry as we know it today. We take a look at 5 ways in which the App Store changed the world around us.
It’s been over a month since the GDPR came into force, and yet, the practical implementation of the law in ad tech companies (and beyond) still raises a lot of questions. We take a look at what a post-GDPR mobile advertising world looks like since the new regulations came into force.
If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product?