Applift, a leading mobile user acquisition platform, announced today the appointment of Remco Westermann as the new Chief Executive Officer. Applift was recently acquired by publicly listed Media and Game Invest plc (“MGI”) to strengthen its portfolio of media and Continue Reading
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift’s approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex Raul features insights from the tech industry’s top leaders covering a Continue Reading
Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising spend in Latin America has reached US $ 4.8 billion with Continue Reading