Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences. “Applift has been conservative about our US growth in Continue Reading
Blue = existing offices. Green = new countries Applift is entering in 2020. Applift established a global footprint in the early days when it launched in 2012. Local teams bring market insight, client connections and business network that is invaluable Continue Reading
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.
The Advertiser Portal, which allows advertisers to easily keep tabs on the performance of all campaigns running via Applift, now has a new feature to improve visibility into ad placements through trust, validation and insight. With the release of Site Continue Reading