One of the clearest benefits of programmatic buying is its ability to achieve scale; 80% of mobile display ads are now being traded programmatically. With programmatic scale comes less human oversight to manually minimize brand safety concerns. Ensuring scalable mobile Continue Reading
Rewarded ads incentivize user interactions such as watching 10-30 second videos (rewarded video ads) or listening to short audio clips (rewarded audio ads). Unlike other ad formats, rewarded ads are opt-in, unskippable, and compensate users via in-app bonuses like extra Continue Reading