3 Innovations that will Dominate App UA in 2019

Smart wearables app advertising

With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with the latest trends, your mobile app will only be fit for a thing in the museum.

It is also essential for an app to integrate with the new requirements; it can be new technology and platform updates as well. An app is a success only when it has the ability to not only acquire the users but also nurture them throughout their journey in the app.

With the continuous innovation and need for new requirements come the challenges as well. As we begin the new year, some of the exciting innovations of the last year are already on the wishlist for advertisers and many are planning their budgets taking into account these factors. Let’s look at the top 3 most exciting innovations that are likely to affect this year’s app ecosystem:

OTT(over-the-top) Development

The global OTT streaming subscribers have been anticipated to reach over 300 million in the year 2019. This has been greatly influenced by providers like Amazon Prime, Netflix, and more. Everything is already in place, like the infrastructure, mobile app development market, availability of public WiFi, and connected TVs.

Considering all the factors, the potential is really massive for reaching immense audiences and drilling new sources of revenue. Companies that successfully evolve overcoming the challenge would top the competition list.

Blockchain Technology

Blockchain has definitely made its place in various sectors and has brought an unprecedented level of security. All types of digital transactions are now transparent and cannot be corrupted. With its implementation, the decentralized ledger maintains records and ensures that the records are breach free. It would be really interesting to see how this recent technology is leveraged in building mobile apps.


Smart wearable tech is not really a new innovation, but it’s adoption has certainly picked up over the last year and is expected to continue to do so. New formats are also likely to enhance user experience as well as give rise to advertising methods in this space. Advertisers must explore the cross-device opportunity that wearables can present in exploring customer insights and behavior.

Wrapping Up

Until now increased app store competition was one of the key challenges for app advertisers to reach their audiences. But new, emerging technologies are adding complexities to the ecosystem. Smart and efficient ad messaging can help advertisers to reap the benefits of the new mediums and formats. Staying ahead of the curve and adopting a holistic marketing approach can be key here. Are you considering including these formats in your campaign strategy? What are the challenges you’ve been facing? Do share with us!

Yuvrajsinh is a Marketing Manager at Space-O Technologies, a firm having expertise in developing apps for leading enterprises and startups. He spends most of his time researching on the mobile app and startup trends. He is a regular contributor to popular publications like Entrepreneur, Yourstory, and Upwork. You can connect with him on LinkedIn and Twitter.