A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion. Furthermore, the impact of fraud on attribution (and user acquisition in general) cannot be ignored.
To continue our insightful series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) in our latest webinar to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud.
Stay tuned for more in our series as we continue to discuss various aspects of mobile attribution! For previous editions in the series, please click here.