We are excited to announce the appointment of Maor Sadra as the new Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role of Managing Director and Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as the company continues to roll out its new Mobile Journey Advertising solution on the heels of its recent rebranding.
“Under Tim’s leadership, Applift has flourished to great heights and truly delivered on our vision of empowering app publishers and brands to harness the power of mobile app advertising,” said Maor, Applift’s new CEO. “I look forward to leading the company now as we continue to deliver performance, innovation, and best-in-class services to our clients along the entire customer journey.”
Maor is not a new face to the industry and to our clients. With more than 15 years of experience on both the supply and the demand side, Maor has played a fundamental role in driving the growth of Applift across countries and customer verticals.
“We are all very grateful for Tim’s tireless efforts in growing Applift into the flourishing company it is today,” said Jan Beckers, Founder and Chairman of HitFox Group. “We’re thrilled that Maor will be stepping in to continue our mission and drive the expansion further as CEO. His contribution was a major ingredient for the success of the last years and we look forward to further profitable growth under his leadership.”
Maor assumes the role of CEO immediately to see out the continued vision and success of Mobile Journey Advertising, our new solution which has already brought great success to clients and recognition for the company.