Organic app installs are all too often equated with free or un-attributed installs. The truth is that they are by no means un-attributable (and rarely completely free). Effective mobile marketing should aim to attribute each and every install. Below, we Continue Reading
Anica Rademan
Anica is a Product Manager, based in the Berlin Office. When she is not in the office, you will find her either sketching or reading, preferably with a giant mug of tea wherever there is a sunspot.
65% of organic downloads in Apple’s App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition strategy. Ranking high in organic search results is the single most Continue Reading
It’s that time of the year again when holiday cheer is in the air and it’s also the perfect opportunity to look back at the main trends in the industry in the past year to start strategizing for 2019. 2018 Continue Reading
In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one of the key aspects of Rewarded Ads. Today, let’s dive into Continue Reading
Setting up CPA campaigns for incentivized traffic can come with its own list of do’s and don’ts to make the most of the format. Strong of our experience of running rewarded ads, we list down some guidelines that can help guide advertiser’s decisions when setting up such campaign.