When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing variations to increase ROI. How can multi-armed bandit help in a more efficient A/B testing process?
How to leverage LTV-data for your campaign strategy using the right kind of reporting is a crucial link in the chain to achieve app advertising success. Learn why it matters and how to do it right in our new blog.
Mobile video advertising is growing and the time is ripe for advertisers to fortify their efforts. But before you begin, here’s a primer on mobile video ad’s most common terminologies.
Fraud has been around since mobile advertising picked up and from the looks of it, it’s not going anywhere. With fraud having become more clever, there is a need for fraud solutions to go a step further.
App engagement and viewability have been pressing issues for app advertisers who want to reach users without being perceived as annoying. How can app advertisers be sure their app is downloaded by high-quality users who will enjoy the app and engage with it? Playable ads might have the answer!
Understanding how to set up different creative types can go a long way in maximizing the campaign strategy to utmost potential. We are taking a look at how video and native ad formats can be added to the campaign mix with ease using the example of DataLift 360, AppLift’s unified app advertising platform.
We sat down with Gal Levenhaim, VP Products at AppLift to find out more about building DataLift 360 and what a unified platform means for app advertisers.
With fall being in full blown mode and the trees shedding their colorful leaves, we’d like to take you on a walk in the park: the programmatic park that is. While this may not be as pretty a scenery to admire, the sights are still worthwhile when planning and executing your marketing activities with focus on success! We summed up the ten main steps to go through when planning out and executing a mobile programmatic campaign.
So let’s go for a stroll!