Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers to run user acquisition campaigns in this niche industry. A top Continue Reading
After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley – Bangalore. A vibrant city with some of the best tech talent in the world, the bustling city of Bangalore was a natural choice for AppLift to set up shop and further grow its India business. A week of festivities ensued with the opening of the new office – ranging from a learnup to an office warming party and finally, AppLift’s premier Datathon in India.