For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
Applift
Applift is a leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.
We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with thought leaders from the industry, over some really insightful sessions and a scenic ski day! After the event, Continue Reading
We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This includes a sophisticated evaluation of the legitimacy of the publisher’s traffic Continue Reading
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!
It’s that time of the year again when tech giants from all over will gather in Barcelona and set the trends for the coming year. Mobile World Congress (MWC) is undoubtedly the greatest mobile show on earth: it’s noisy, colorful, Continue Reading
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when Continue Reading
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in 2019. Here’s what they had to say: Paul H. Müller, CTO Continue Reading
We are excited to announce the appointment of Maor Sadra as the new Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role of Managing Director and Chief Revenue Officer in Continue Reading
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
In this latest blog post we look at this year’s top mobile advertising trends in Latin America to help our readers get a better insight into why is it worth considering this region for your mobile app strategy!