Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.
Applift rolls out new advertiser portal Navigating through all your campaigns and making sense of the myriad of data can be challenging. With Applift’s new Advertiser Portal, this is one less thing for performance marketers to worry about, by providing Continue Reading
Applift, a leading mobile user acquisition platform, announced today the appointment of Remco Westermann as the new Chief Executive Officer. Applift was recently acquired by publicly listed Media and Game Invest plc (“MGI”) to strengthen its portfolio of media and Continue Reading
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a different category split: deterministic and probabilistic data. Both typologies are independent Continue Reading
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with thought leaders from the industry, over some really insightful sessions and a scenic ski day! After the event, Continue Reading
We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This includes a sophisticated evaluation of the legitimacy of the publisher’s traffic Continue Reading
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!