In saturated markets, we need to work twice as hard to produce the same results. In their pursuit of conversions, advertisers are increasingly turning to unconventional campaigns to capture the attention of their audiences. It is safe to say your ad creative plays an integral role in hitting Continue Reading
Applift
Applift is a leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.
In a saturated market, like mobile advertising, having a competitive advantage is your X-factor. You should be aware you are playing a fast game. Users are used to relentlessly scrolling through on this phone, so your challenge is to create content Continue Reading
Mobile app marketing, one of the youngest online marketing niches, is undergoing the most extensive privacy shift. There is a good reason for that. The amount of data one can collect from a mobile device is far higher than any Continue Reading
Along with native ads, video ads are dominating the performance advertising landscape. There is a good reason for that. Video ads achieve fantastic click-through rates (CTR) and conversion rates (CR) for your online ad campaigns. In the industry that is driven by performance, Continue Reading
Back in the day, Blackberry introduced push as one of their biggest USPs. And they were spot on. Quickly enough, current leaders in the mobile space – Apple and Google – adopted them. Now an average American receives about 46 push notifications Continue Reading
Changes to Apple’s Identifier for Advertisers (IDFA) – dubbed as the “doom of the digital advertising industry for iOS”, are around the corner. Originally planned for September 2020, these tracking restrictions will go into effect, nearly a year after they were first Continue Reading
Gaming is where the entertainment industry is at. Even pre-pandemic, video games surpassed music, sports, and movies in terms of revenues. Lockdown mode propelled this trend and current forecasts show the gaming industry will double its current value to a whopping $295bn by 2026. Keeping up with the latest video gaming Continue Reading
In the two years since the General Data Protection Regulation (GDPR) became law, the world has indubitably moved closer towards a privacy-oriented future. Digital marketers are grappling with the end of third-party cookies, mobile marketers are repositioning to counter the Continue Reading
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end of Q1, Continue Reading
Applift and Verve Group are proud to announce the launch of operations in a number of new countries - Australia, New Zealand, Colombia, Mexico, Poland and Turkey. The expansion, alongside a successful renewal of operations in South Korea, not only Continue Reading