PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end of Q1, Continue Reading
Applift
Applift is a leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.
Applift and Verve Group are proud to announce the launch of operations in a number of new countries - Australia, New Zealand, Colombia, Mexico, Poland and Turkey. The expansion, alongside a successful renewal of operations in South Korea, not only Continue Reading
We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring you implement the ideal advertising strategy. As a guide for beginners Continue Reading
Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself as a valuable tool for staying connected, sharing information, and remaining Continue Reading
Snow capped mountains, pristine countryside and not a soul in sight for miles – an unusual setting for an industry event, but our good friends at Kochava draw in the best of the best every year to this idyllic setting Continue Reading
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re only on the second date. Is a digital detox really underway? Digital Continue Reading
Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences. “Applift has been conservative about our US growth in Continue Reading
Blue = existing offices. Green = new countries Applift is entering in 2020. Applift established a global footprint in the early days when it launched in 2012. Local teams bring market insight, client connections and business network that is invaluable Continue Reading
The Advertiser Portal, which allows advertisers to easily keep tabs on the performance of all campaigns running via Applift, now has a new feature to improve visibility into ad placements through trust, validation and insight. With the release of Site Continue Reading
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.