Dynamic retargeting is one option that advertisers can leverage to reach their audience in a better way for app marketing success. Learn in our new blog post how mobile advertisers can start winning their users back with the help of dynamic retargeting
We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team.
We are pleased to announce the launch of AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance.
User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. This whole week, as part of our celebrations for International Women’s Day, if you have come across our Instagram channel, we have given the stage to feature the strong, independent and extremely talented women at AppLift.
Let’s hear from some of our women colleagues on who are the superheroes they look up to that inspire them to #PressforProgress.
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and segment users based on multiple in-app events.
In the final edition in our series on “Emerging Mobile Markets,” we take a look at the market in Russia. Along with the other regions of focus in our series, Russia forms the fourth connecting dot in the future of ad tech space when it comes to emerging app economies.
We reached out to Steve Young to understand what big and small apps should be doing in 2018 to make the most of their ASO strategy. Take notes!