We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. We witnessed a lot of exciting developments in the ad tech space. Here are our top picks of the trends we look forward to.
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and segment users based on multiple in-app events.
In the final edition in our series on “Emerging Mobile Markets,” we take a look at the market in Russia. Along with the other regions of focus in our series, Russia forms the fourth connecting dot in the future of ad tech space when it comes to emerging app economies.
We reached out to Steve Young to understand what big and small apps should be doing in 2018 to make the most of their ASO strategy. Take notes!
Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. As we near the end of this year’s drive, hear from Konstantin Dieterle, our Mo-Ambassador on why Movember is important to the team at AppLift.
When it comes to the mobile market in Asia Pacific, a quiet giant is slowly rising. Take a look at how the mobile ad market in Indonesia is shaping up and the opportunities for mobile marketers.
To continue our insightful series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) in our latest webinar to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud.
When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. How has the app economy shaped up in the country since? Take a look in the Part 3 of our Emerging Mobile Markets series.
We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.