End of the year is an exciting time for all industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no different. How will 2018 pan out for the ad industry? We take a look.
Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. As we near the end of this year’s drive, hear from Konstantin Dieterle, our Mo-Ambassador on why Movember is important to the team at AppLift.
When it comes to the mobile market in Asia Pacific, a quiet giant is slowly rising. Take a look at how the mobile ad market in Indonesia is shaping up and the opportunities for mobile marketers.
To continue our insightful series on standards in mobile attribution, we are joined this time around by Grant Simmons (Head of Client Analytics @ Kochava) in our latest webinar to analyze how setting standards in attribution can help overcome the problem of mobile ad fraud.
When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. How has the app economy shaped up in the country since? Take a look in the Part 3 of our Emerging Mobile Markets series.
We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.
In continuation of our ‘A Debate on Standards’ series, in this webinar Maor Sadra (CRO @ AppLift) is joined by Jonathan Winters (Head of UA @ MiniClip) and Michael Paxman (Team Lead Account Management JP & APAC @ Adjust) to dive deeper into the topic of standardization in mobile attribution, and to examine the challenges that are currently plaguing the industry.
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.