Applift is a leading mobile ad tech company that empowers businesses by creating the next-generation platform for advertisers to reach and convert their audiences on mobile.

A Debate on Standards: Challenges in Mobile Attribution in the Current Ecosystem [WEBINAR]

In continuation of our ‘A Debate on Standards’ series, in this webinar Maor Sadra (CRO @ AppLift) is joined by Jonathan Winters (Head of UA @ MiniClip) and Michael Paxman (Team Lead Account Management JP & APAC @ Adjust) to dive deeper into the topic of standardization in mobile attribution, and to examine the challenges that are currently plaguing the industry.