In a recent webinar hosted by AppLift and Fynd, an online shopping app from India, we discuss the challenges that advertisers face while acquiring users and the role that app advertising companies play in the user acquisition ecosystem.
We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).
In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy.
Some of the sharpest minds and most experienced User Acquisition Managers and Facebook Audience Network power-users are here to give their insights to app advertisers on running successful Facebook campaigns.
We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. For those who missed the webinar, here is a recap.
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE’s blog.
Catch AppLift’s Isaiah Jones in conversation with Branch’s Stas Zhukovskiy for a webinar, discussing strategies for mobile marketing in a changing landscape.
AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize for advertisers, publishers, startups, developers and anyone else who is interested in the fast-changing and growing mobile and marketing industries. For our global audiences, we have summarized the key trends and lessons that emerged out of the informative sessions.
Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute’s Ian Naylor, who talks about app development, the challenges faced by app developers, and offers his best tips to build a mobile experience that drives user engagement.
Our friends at Newzoo recently released the annual Global Mobile Market Report, providing a detailed breakdown of the global mobile market, which has been growing for many years now at an exciting pace. We took a look at the report and have broken down the most important takeaways for our readers on the AppLift Blog.