Our latest infographic is an attempt to investigate on which kind of placements mobile video creatives perform best across regions.
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.
We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).
In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy.
Some of the sharpest minds and most experienced User Acquisition Managers and Facebook Audience Network power-users are here to give their insights to app advertisers on running successful Facebook campaigns.
We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. For those who missed the webinar, here is a recap.
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE’s blog.
Catch AppLift’s Isaiah Jones in conversation with Branch’s Stas Zhukovskiy for a webinar, discussing strategies for mobile marketing in a changing landscape.