One of the advantages of real-time media buying is to access a potentially unlimited pool of supply. However, at the same time, this is also one of its main challenges as it requires to constantly maximize media buying efficiency by identifying and focusing on the best-performing campaign set-up. Strong of our experience of running or helping our clients run a myriad of programmatic campaigns through our platform DataLift, here are seven tips and levers you can act on when optimizing the performance of mobile RTB campaigns.
<div class="col-md-9"> <span class="author_description_single_post">Ermanna is Applift's Head of Programmatic Media. As such, she runs our "Kill All Humans" programmatic team. She holds a BA in Mathematics (she's smart) and previously worked at Yahoo! When she's not optimizing clicks, she likes to tap away on piano keys.</span> </div>