Kanika Upadhyay, Head of Ad Quality at AppLift, shares with us her wise words and lessons learned from over 6 years of experience in adtech:
From being an Ad Operations executive half a decade ago, back to leading a team of ad quality professionals, I have gathered many experiences both good and bad. Each one has been a learning which I shall never trade for anything else.
I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them promising me best tools, proxy services and crowdsourcing. Their confident sales people have intimidated me with their terminologies, impressed me with techniques and, at times, surprised me with their pricing…