Mobile video ads, along with native ads, are dominating the mobile landscape in both click-through- and conversion rates. Yet they only compromise 14% of all mobile ad spending. Below, we will introduce the different formats available and explain how to Continue Reading
Mario Meijide
<a href="https://www.linkedin.com/in/mario-meijide/">Mario Meijide</a> is based in Applift's HQ in Berlin and heads the Client Success teams in EMEA, US and APAC.
M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. In the US, 42% Continue Reading
Unlike other marketing metrics, conversions have the ability to prove success or failure beyond reasonable doubt, allowing marketers to determine which strategies are providing the best results. With this in mind, app marketers need to shift their attention from click Continue Reading
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced control over spend and results. Mobile user acquisition and retargeting have Continue Reading