The 2018 FIFA World Cup kicked off recently with some of the exciting games already, and continues through July 15th. And while it is a time of high energy levels for the football enthusiasts, it is also one of the biggest sporting events for the mobile industry, with the golden chance of finding the right users using the right strategy and message.
With ad:tech New Delhi just a few days away, it’s a good time for advertisers to review their strategy to acquire the best users for their apps. We know how tough it can be to break into a new market, so we’ve come up with some tips to acquire and retain loyal users for your app.
In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it’s not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.
Here is why India is currently the Promised Land of m-Commerce.
In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015.