Many of our regular readers will have already read our Beginner’s Guide to Programmatic Advertising. This piece expands on that accessible introduction with a renewed focus on programmatic media buying’s potential for user-acquisition. Switching from an ad network to Continue Reading
Satya Vinnakota
Satya Vinnakota is Head of Publishers at Applift and Director of M&A Operations for the MGI Group. Apart from his interests in mobile advertising, interactive media and mobile gaming, he is an avid football fan and loves Manchester United. Armed with an engineering degree, Satya has experience in product and business development, business operations, market research and technical sales. Follow him on all major social channels: @satyamanojv.
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them to be known among marketers as ‘Walled Gardens’ or ‘Blackbox Ecosystems’. Continue Reading
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making. So, what a time to be alive or what a time Continue Reading
The 2018 FIFA World Cup kicked off recently with some of the exciting games already, and continues through July 15th. And while it is a time of high energy levels for the football enthusiasts, it is also one of the biggest sporting events for the mobile industry, with the golden chance of finding the right users using the right strategy and message.
With ad:tech New Delhi just a few days away, it’s a good time for advertisers to review their strategy to acquire the best users for their apps. We know how tough it can be to break into a new market, so we’ve come up with some tips to acquire and retain loyal users for your app.
In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it’s not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.
Here is why India is currently the Promised Land of m-Commerce.
In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015.