Satya Vinnakota

Satya Vinnakota

Satya Vinnakota is Head of Publishers at Applift and Director of M&A Operations for the MGI Group. Apart from his interests in mobile advertising, interactive media and mobile gaming, he is an avid football fan and loves Manchester United. Armed with an engineering degree, Satya has experience in product and business development, business operations, market research and technical sales. Follow him on all major social channels: @satyamanojv.

Why India Is the Promised Land of m-Commerce

In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it’s not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.

Here is why India is currently the Promised Land of m-Commerce.

Asian Beat #7: Five Trends Likely to Shape the Indian Mobile Market in 2015

In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015.