GDPR is finally here, and while there is no denying it brings challenges for many, but now is not the time to worry or complain. It is time to take action and to consider the positives the new regulations could bring.
Every summer AppLifters from around the globe gather for an annual strategy event. This year, however, was like no other. We went all-in to not just discuss strategy, but to also celebrate 5 successful years of AppLift’s existence. Celebrating the big 5 had to be special and the gorgeous Balearic island of Mallorca became home to AppLift’s celebration.
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Up first is AppLift’s COO Stefan Benndorf, who writes on how a well-defined retargeting strategy changes the economics of mobile performance marketing.
Although mobile commerce has outpaced desktop commerce by a factor of 3x, retailers have failed to convert on the monetization opportunity. In this article, Stefan Benndorf, MD at AppLift, explains the reasons behind the mCommerce gap and proposes a few solutions on how to bridge the divide.
Revenues from mobile app installs ads are booming and the global app opportunity is getting much harder to ignore. Until recently, a large portion of the app marketing business was driven by the players at the forefront of marketing and advertising technologies, namely the larger game publishers. This phenomenon was mainly due to the category’s attractiveness to consumers and the high revenue potential of free-to-play micropayment-based business models.However, today we’re seeing an increasing market opportunity for apps outside of the gaming vertical. Transaction-based business models such as eCommerce and classifieds are skyrocketing on mobile and sometimes even leapfrogging desktop in certain mobile-first economies.
What is the right price for a performance mobile user acquisition campaign?
Although fundamental for mobile advertisers, this simple question has no straightforward answer. There are indeed a lot of factors likely to influence or even determine the success of a mobile user acquisition campaign, especially if it’s run on a performance basis.
Strong of our experience of running performance campaigns for over 500 mobile advertisers, here is what actually matters when it comes to getting the right price…and the price right.