Originally published on Verve.com Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for a while now however, and the industry has been gearing up for Continue Reading
The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and Continue Reading
Originally published on Verve.com. The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what will be a Continue Reading
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying in with these results at the end of Q1, Continue Reading
Unlike other marketing metrics, conversions have the ability to prove success or failure beyond reasonable doubt, allowing marketers to determine which strategies are providing the best results. With this in mind, app marketers need to shift their attention from click Continue Reading
Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and Google AC or work through one of the may mobile ad Continue Reading
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad spend. How can advertisers still leverage it during worldwide lockdowns? Location-based Continue Reading
This article first appeared on Gummicube's blog. Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are some tips on how to be prepared. The current coronavirus crisis Continue Reading
We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring you implement the ideal advertising strategy. As a guide for beginners Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading