Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a different category split: deterministic and probabilistic data. Both typologies are independent Continue Reading
It’s that time of the year again when tech giants from all over will gather in Barcelona and set the trends for the coming year. Mobile World Congress (MWC) is undoubtedly the greatest mobile show on earth: it’s noisy, colorful, Continue Reading
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when Continue Reading
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in 2019. Here’s what they had to say: Paul H. Müller, CTO Continue Reading
The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first Continue Reading
Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app advertisers, it is time to get started on tackling the next Continue Reading
Will major social platforms around the world, including each of the national champions, eventually have their own custom ad APIs? If so, how will mobile advertisers buy inventory programmatically between the worlds of custom APIs and Open RTB, to deliver consistent campaigns across channels?