Welcome to the 6th instalment of the Asian Beat Series! After a stroll through Vietnam, we are now diving into a second South-East Asian country, Thailand. This time we benefit from the insights of games research company Newzoo. (Check out the other products of our fruitful collaboration: the Global Mobile Games Landscape as well as Mobile Games Marketing in Asia’s Big 3).
Although not the largest market in the region, Thailand should not be left out when considering the distribution of your mobile games in South-East Asia. Thailand is, after all, the largest market for games in South-East Asia with a 21% share and should hold the leader position until 2017.
Newzoo CEO Peter Warman confirms:
“Thailand’s thriving games industry is a major force in the global market. Securing its place in the global top 20 countries, game revenues in Thailand will exceed $490 million in 2017. About 60% of these revenues will come from mobile, by far the fastest growing segment. With the still fast-rising (mobile) internet connectivity in the region, there is huge potential for continued growth, pointing to enormous opportunities for mobile developers.”
Here are our top five insights into the Thai mobile games market!