Applift, a leading mobile user acquisition platform, announced today the appointment of Remco Westermann as the new Chief Executive Officer. Applift was recently acquired by publicly listed Media and Game Invest plc (“MGI”) to strengthen its portfolio of media and Continue Reading
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift’s approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex Raul features insights from the tech industry’s top leaders covering a Continue Reading
Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising spend in Latin America has reached US $ 4.8 billion with Continue Reading
We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a different category split: deterministic and probabilistic data. Both typologies are independent Continue Reading
With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers to run user acquisition campaigns in this niche industry. A top Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading
65% of organic downloads in Apple’s App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition strategy. Ranking high in organic search results is the single most Continue Reading
Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in 2012, the spend on in-app advertising is increasing — Market Research Continue Reading
If you have been following the Applift blog, you would have read our series on “Emerging Mobile Markets,” where we focused on and traced the growth of app economies in the BRIC countries as well as Vietnam. Emerging economies are Continue Reading