Snow capped mountains, pristine countryside and not a soul in sight for miles – an unusual setting for an industry event, but our good friends at Kochava draw in the best of the best every year to this idyllic setting Continue Reading
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re only on the second date. Is a digital detox really underway? Digital Continue Reading
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.
Like everyone else in the world we receive too many marketing emails at Applift. “Delete” and “Mark as Spam” are everyone’s favorite buttons. There are, however, a few newsletters that we very much look forward to receiving (besides that email Continue Reading
Applift rolls out new advertiser portal Navigating through all your campaigns and making sense of the myriad of data can be challenging. With Applift’s new Advertiser Portal, this is one less thing for performance marketers to worry about, by providing Continue Reading
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.