Organic app installs are all too often equated with free or un-attributed installs. The truth is that they are by no means un-attributable (and rarely completely free). Effective mobile marketing should aim to attribute each and every install. Below, we Continue Reading
While most mobile advertisers appreciate the value of automation, many have not yet realized the extent of its benefits. Mobile marketing automation facilitates the flexible scaling of mobile marketing campaigns allowing advertisers to easily modify their ad spend without restructuring Continue Reading
Mobile video ads, along with native ads, are dominating the mobile landscape in both click-through- and conversion rates. Yet they only compromise 14% of all mobile ad spending. Below, we will introduce the different formats available and explain how to Continue Reading
App publishers looking to scale-up use a combination of channels to boost their brand awareness and user acquisition (UA). Mobile manufacturers and carriers provide an all too overlooked channel that has the potential for supersonic growth. Technological advancements have transformed Continue Reading
News app marketing marks one of the more recent steps that news publishers must take to compete within an industry in a constant state of digitization and evolution. Developing and marketing a news app is essential for outlets looking to Continue Reading
It should not be surprising that recent reports identify e-commerce apps as the largest users of retargeting campaigns. These shopping and retail apps are the perfect fit for direct response retargeting. Following on from our Ultimate Guide to Marketing and M-Commerce, Continue Reading
M-Commerce (mobile e-commerce) is predicted to scale at a 25.5% compound annual growth rate (CAGR) from 2019-2024. If those predictions are correct, m-commerce would hit $488 billion in four years and account for 44% of all e-commerce. In the US, 42% Continue Reading
Many of our regular readers will have already read our Beginner’s Guide to Programmatic Advertising. This piece expands on that accessible introduction with a renewed focus on programmatic media buying’s potential for user-acquisition. Switching from an ad network to Continue Reading
Originally published on Verve.com Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for a while now however, and the industry has been gearing up for Continue Reading
Mobile gaming is having an incredible year. Powered by changing demographics, developing markets, and locked-down masses flocking to casual gaming, mobile game revenues are set to reach $100 billion this year – surpassing console and PC. For marketers, mobile game Continue Reading