With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers to run user acquisition campaigns in this niche industry. A top Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading
65% of organic downloads in Apple’s App Store start with a search. App store optimization or ASO for short, has always been a crucial part in your user acquisition strategy. Ranking high in organic search results is the single most Continue Reading
Performance marketers, especially those with an app-based business, will vouch for the many benefits that in-app advertising has to offer. Ever since the growth of mobile ad tech in 2012, the spend on in-app advertising is increasing — Market Research Continue Reading
If you have been following the Applift blog, you would have read our series on “Emerging Mobile Markets,” where we focused on and traced the growth of app economies in the BRIC countries as well as Vietnam. Emerging economies are Continue Reading
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
“How do you measure the performance and value of your mobile app?” If we ask this question to a performance marketer, we are likely to get varied answers. Setting the right KPIs is an essential part of any successful mobile Continue Reading
Stop me if you’ve heard this one before – “I went to MWC and all I got was a fantastic collection of 5G slogans.” Applift team is at Mobile World Congress again this year and besides talking to a lot Continue Reading
We gathered with industry experts at this year’s edition of the Kochava Mobile Summit and had a great opportunity to connect with thought leaders from the industry, over some really insightful sessions and a scenic ski day! After the event, Continue Reading
We are thrilled to announce that Applift has partnered with Protected Media to harness advanced cyber security tools to take its fight against ad fraud a step further. This includes a sophisticated evaluation of the legitimacy of the publisher’s traffic Continue Reading