Many of our regular readers will have already read our Beginner’s Guide to Programmatic Advertising. This piece expands on that accessible introduction with a renewed focus on programmatic media buying’s potential for user-acquisition. Switching from an ad network to Continue Reading
Originally published on Verve.com Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more privacy-centered advertising has been coming for a while now however, and the industry has been gearing up for Continue Reading
Mobile gaming is having an incredible year. Powered by changing demographics, developing markets, and locked-down masses flocking to casual gaming, mobile game revenues are set to reach $100 billion this year – surpassing console and PC. For marketers, mobile game Continue Reading
Originally published on Verve.com Be Prepared With These iOS 14 Resources With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an avalanche of new tools, terminology and technical alternatives. From SKAdNetwork, to Continue Reading
The impact of ad impressions in the app ecosystem remains largely as a blackbox subjecting advertisers to estimation and guesswork as to the results of their advertising budgets. The evolution of View-through Attribution (VTA) allows for a more equitable and Continue Reading
Originally published on Verve.com. Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact performance advertising? Commencing with the launch of iOS 14 (likely in September 2020), Continue Reading
Originally published on Verve.com. In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can prepare for it, but in no way will this be as Continue Reading
Originally published on Verve.com. The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what will be a Continue Reading
This article was first published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is this Continue Reading
Ready to retarget and re-engage? Growing an app is a holistic process. Having a well-defined, paid user-acquisition strategy is crucial but marks just one puzzle piece among many. A complete strategy with the best return on ad spend (ROAS) also Continue Reading