Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.However paramount it is for app publishers, retention has a problem.
Like everyone else in the world we receive too many marketing emails at Applift. “Delete” and “Mark as Spam” are everyone’s favorite buttons. There are, however, a few newsletters that we very much look forward to receiving (besides that email Continue Reading
Applift rolls out new advertiser portal Navigating through all your campaigns and making sense of the myriad of data can be challenging. With Applift’s new Advertiser Portal, this is one less thing for performance marketers to worry about, by providing Continue Reading
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
Our VP of Technology, Uzi Blum, was invited to share his knowledge and Applift’s approach to cloud computing podcast presented by Rackner. The Cloud Native Show presented by Alex Raul features insights from the tech industry’s top leaders covering a Continue Reading
Strengthening operations in Latin America The smartphone market and application advancement has boomed in Latin America in recent years. According to a report released by AppsFlyer, the app advertising spend in Latin America has reached US $ 4.8 billion with Continue Reading
We have already explained the differences between first, second, and third party data, and how each of them can be used for mobile advertising purposes. Today, we look into a different category split: deterministic and probabilistic data. Both typologies are independent Continue Reading
With the online betting and gambling industry expected to grow by a CAGR of 11% and be worth US $94 billion in 2024, there’s a huge opportunity for marketers to run user acquisition campaigns in this niche industry. A top Continue Reading
OMR Festival is one of the largest digital media festivals in Europe. This year we participated with a masterclass on mobile programmatic strategies to around 100 marketers, brand advertisers and agencies. Programmatic ad dollars (or €£¥) have quickly moved to Continue Reading