It’s 2019 and while global mobile usage has gone off the charts, increasing the number of app downloads, there is still a concern over the high churn rates, which stand at around 70% after 90 days. This can damage your Continue Reading
I spent the last couple of days in London at PG Connects, situated at a nice location in Barbican, with some good catering 😉 I had the opportunity to spend some time catching up with people from the industry, and Continue Reading
Last year saw plenty of exciting developments in the world’s mobile market. Naturally, many of these trends will spill into this year and beyond. Yet, there will also be new, disruptive, and surprising developments within the industry. Following from our Continue Reading
With every change in the calendar, mobile app and its marketing trends are changing too with something interesting to offer every now and then. And if not walked with the latest trends, your mobile app will only be fit for Continue Reading
We are a week into 2019 and we hope you have recovered from all the Holiday merry-making and merry-eating! The week of Christmas and New Year is closely watched in the mobile advertising circuit, for this is the time when Continue Reading
As 2018 draws to an end we reached out to some of the top experts in mobile advertising to hear their predictions on where the industry is heading in 2019. Here’s what they had to say: Paul H. Müller, CTO Continue Reading
It’s that time of the year again when holiday cheer is in the air and it’s also the perfect opportunity to look back at the main trends in the industry in the past year to start strategizing for 2019. 2018 Continue Reading
The last couple of years have been big for mobile marketers, but what we are witnessing now is the emergence of a true mobile first-world. It was in 2016 that mobile use took the lead from desktop use for the first Continue Reading
We are excited to announce the appointment of Maor Sadra as the new Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role of Managing Director and Chief Revenue Officer in Continue Reading
Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app advertisers, it is time to get started on tackling the next Continue Reading