Paid advertising is an effective way to boost brand awareness and app downloads. App ads come in all different shapes and sizes. You can run Apple Search Ads and Google AC or work through one of the may mobile ad Continue Reading
When it comes to life-time value (LTV) there is much that marketers agree on. It is the cornerstone of marketing performance, and it should never be surpassed by cost-of-acquisition (CAC). Beyond those undeniable facts, there is still significant confusion and Continue Reading
The largest ad networks in existence are self-attributing - they perform attribution on their network independently without the need for third-party trackers. This lack of transparency has led them to be known among marketers as ‘Walled Gardens’ or ‘Blackbox Ecosystems’. Continue Reading
Key Takeaways: App advertisers focus too much on user acquisition campaigns which only represent the last stages of the customer journey. They therefore limit their growth potential by missing out on opportunities to reach users beginning their customer journey. The Continue Reading
Advertisers will spend $35.5B on location-based marketing by the end of the year in the US alone, EMarketer predicts. By 2021 it will account for 45% of total ad spend. How can advertisers still leverage it during worldwide lockdowns? Location-based Continue Reading
Following the popularity of our Beginner’s Guide to In-app Advertising and Adtech Acronyms, we have assembled the ABC’s of mobile programmatic advertising. It should be useful for those just starting out as well as for those with experience who are Continue Reading
This article first appeared on Gummicube's blog. Despite the challenges that arise during unprecedented crises, there are still ways to adapt and reasons to be optimistic. Here are some tips on how to be prepared. The current coronavirus crisis Continue Reading
We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring you implement the ideal advertising strategy. As a guide for beginners Continue Reading
App Store Optimization requires distinct strategies in each region an app is available in. With Apple bringing 20 new territories to the App Store, developers and marketers are presented with an opportunity to break into new markets with fresh users. Continue Reading
Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself as a valuable tool for staying connected, sharing information, and remaining Continue Reading