We know that there can be a lot of technical jargon in the world of adtech. Learning to distinguish between CPA, CPI and CPS could be vital to ensuring you implement the ideal advertising strategy. As a guide for beginners Continue Reading
App Store Optimization requires distinct strategies in each region an app is available in. With Apple bringing 20 new territories to the App Store, developers and marketers are presented with an opportunity to break into new markets with fresh users. Continue Reading
Mobile advertising is one amongst many industries whose revenues are feeling the pinch from the consequences of the Coronavirus. Yet in these trying times, mobile has also proven itself as a valuable tool for staying connected, sharing information, and remaining Continue Reading
For newcomers, in-app advertising can feel like a daunting process. Applift were one of the original pioneers of mobile performance marketing - we’ve compiled the key factors to consider and a list of helpful tips for those who would like Continue Reading
Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced control over spend and results. Mobile user acquisition and retargeting have Continue Reading
GDPR is almost 2 years old (and counting), CCPA wished us all a happy new year in 2020 (Brazil says hello) and third-party cookies’ gravestone is in the making. So, what a time to be alive or what a time Continue Reading
Snow capped mountains, pristine countryside and not a soul in sight for miles – an unusual setting for an industry event, but our good friends at Kochava draw in the best of the best every year to this idyllic setting Continue Reading
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re only on the second date. Is a digital detox really underway? Digital Continue Reading
Applift's parent company Media and Games Invest announced yesterday the acquisition of Verve, a location-based mobile marketing platform that combines location intelligence and premium inventory with display and video advertising experiences. “Applift has been conservative about our US growth in Continue Reading