Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
Applift’s journey is that of a pioneer and a game-changer. When we started back in 2012, our efforts were focused on the needs of the app advertisers and from early on we established a strong focus on performance metrics. Realizing Continue Reading
We are excited to announce that Applift has strengthened its brand under the tagline “True Mobile Performance” in support of our new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes our new logo, Continue Reading
In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one of the key aspects of Rewarded Ads. Today, let’s dive into Continue Reading
Download our latest Whitepaper on retargeting and learn how to make your retargeting partnership a success and activate users.
Most UA and retargeting partners tend to offer only either UA solutions or retargeting solutions. However, advertisers can find the most value for their strategy when these two concepts are approached right from the start, following the natural curve of the mobile user journey.
Augmented Reality and voice-search are changing the way mobile apps are developed and consumed by the users. What does the future look like in this space?
Audience segmentation is a key component for retargeting success that gives advertisers a control over whom they reach out to. In this blog post, we break down the three basic steps to consider when setting up audience segmentation.