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The mobile week that was in 5 links

Week Nr. 5!This week, there are actually 6 links to share… We published an article on Developer Economics’s blog on the history of mobile marketing. In this article, we summarize the evolutions of the mobile industry over the past 4 years, in an effort to better understand where it’s headed and why.Click here to read it! As always, please let us know your thoughts.What was worth reading during Week 5:

PG Connects 2014 East Meets West Wrap-Up

This week we attended and sponsored PG Connects, the first conference organized by PocketGamer. Of the topics covered during the two days of the event and due to our operational Asian office (Seoul) and our own interest and exposure in the area, we chose to focus on the content of the “East Meets West” track. The latter was indeed aimed at understanding the specific challenges of publishing and distributing a mobile game in emerging markets in general, and in Asian countries in particular.We’ve compiled a quick and non-exhaustive wrap-up of the most important takeaways from the session.

No Christmas Truce in the Game of Phones

Winter has come, and the Game of Phones rages on.Winter is finally upon us, and game publishers on every platform are preparing for one of the most important periods of the year. On mobile, during Christmas more than ever, the power struggle between Apple and Google rages on.No better time to pay a visit to the ghosts of Christmas past, present and future: we’ll take a retrospective look at the story so far, provide a few Christmassy facts to keep in mind and, of course, try to make some predictions of what lies ahead.

Apple’s App Store Freeze: Will It Thaw This Year?

In the midst of the holiday season and with the end of the year closing in, many game publishers are again planning to rely on tactics involving the much talked-about App Store Freeze. Understandably, remaining stuck in the top positions of the iOS free charts for a few days without having to incur any additional spend is any publisher’s dream. However, in 2013 these plans may well come across a small glitch:

App Promotion Summit Berlin Wrap Up

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

The Curious Story of iOS App Discovery

Looking back on two interesting (yet slightly confusing) years of iOS app discovery

With now over 1 million apps available for download on the Apple App Store, app discovery remains a tremendous challenge for developers and publishers, especially for those on a budget.

Over the past two years, much speculation has been surrounding Apple’s true stance on app discovery, especially in regard to third party players getting involved in one way or another. Opinions differ greatly, but it does appear that three main ideas stand out:

Remember, Remember The 5th Of November: Google Gets Anonymous With New Advertiser ID

With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers – including Samsung – for the production of its Nexus phones).

The Global Mobile Games Landscape (infographic)

Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend…They need solid data to understand their markets and their users in order to back these important choices.

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