In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.
A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.
On Sunday, we announced a series A funding round of $13 million (€10 million) by Dutch venture capital and growth equity fund Prime Ventures. In the wake of this announcement, we were blessed with extensive media coverage by major industry Continue Reading
“Launched 10 months ago (in August 2012), AppLift can currently deliver up to 1 million mobile installs per month. It’s been working with 80 publishers including King, Wooga and Kabam and over 500 media partners such as RTL and Closer.”Click Continue Reading
“The company has more than 500 media partners who benefit from the opportunity to monetize in a non-intrusive and user-friendly way while receiving eCPMs (effective cost per thousand impressions) of up to $75.”Click here for the whole article.“The company has Continue Reading
“AppLift’s platform is able to track, measure and benchmark the quality of players delivered with regards to retention, virality and, perhaps most importantly, monetization, such as in-app purchases.”Click here for the whole article.“AppLift’s platform is able to track, measure and Continue Reading
“AppLift’s platform is able to track, measure and benchmark the quality of players delivered with regards to retention, virality and, perhaps most importantly, monetization, such as in-app purchases.”Click here for the whole article.“AppLift’s platform is able to track, measure and Continue Reading
It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.
Hello and welcome to the first part of our series on the user lifecycle!
User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.