Following the EU’s landmark General Data Protection Regulation (GDPR), California’s new law, The California Consumer Protection Act (or CCPA) is the US’s most significant data privacy act to date. Its implications are far-reaching for mobile advertisers and app developers. What Continue Reading
It is now beyond doubt that CPA is the most comprehensive and cost-effective model for mobile marketing. Our helpful infographic explains its evolution while showing how it provides enhanced control over spend and results. Mobile user acquisition and retargeting have Continue Reading
Snow capped mountains, pristine countryside and not a soul in sight for miles – an unusual setting for an industry event, but our good friends at Kochava draw in the best of the best every year to this idyllic setting Continue Reading
A recent New York Times article began by asserting that we’ve moved out of the honeymoon phase of the digital age. A closer look at the statistics suggests we’re only on the second date. Is a digital detox really underway? Digital Continue Reading
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.
Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.